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                        <h3 class="typography-headline-standalone headline"><span class="visuallyhidden">iPhone&nbsp;13&nbsp;Pro</span></h3>
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                    <h1 class="header typography-eyebrow-hero"><span class="visuallyhidden">iPhone&nbsp;13&nbsp;Pro</span></h1>
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                <h2 class="intro typography-intro-hero">Oh. So. Pro.</h2>
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    </section>
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        <div class="manifesto-copy-container">
            <div class="section-content">
                <ul class="key-features large-11 medium-12">
                    <li class="feature typography-super-keyfeatures-shared">A dramatically more powerful camera system.</li>
                    <li class="feature typography-super-keyfeatures-shared">A display so responsive, every interaction feels new again.</li>
                    <li class="feature typography-super-keyfeatures-shared">The world’s fastest smartphone chip.</li>
                    <li class="feature typography-super-keyfeatures-shared">Exceptional durability.</li>
                    <li class="feature typography-super-keyfeatures-shared">And a huge leap in battery&nbsp;life.</li>
                </ul>
                <p class="manifesto-subhead typography-super-keyfeatures-shared">Let’s Pro.</p>
                <p class="typography-cta-hero pricing"><span class="sosumi-link-follows" data-pricing-product="iphone-13-pro" data-product-template="${price.display.monthlyFrom} before trade‑in"></span><sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1">1</a></sup></p>
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                        <a href="/105/media/us/iphone-13-pro/2021/404b23a8-f9c5-466c-b0e6-3d36705b959d/films/product/iphone-13-pro-product-tpl-us-2021_16x9.m3u8" data-analytics-title="watch the iphone 13 pro film" aria-label="Watch the iPhone 13 Pro film" id="film-iphone-13-pro" class="icon-wrapper film-cta typography-cta-hero" data-films-modal-link role="button" aria-label="Watch the iPhone 13 Pro film" data-analytics-id="film-iphone-13-pro"><span class="icon-copy">Watch the film</span><span class="icon icon-after icon-playcircle"></span></a> </li>
                    <li>
                        <a href="/apple-events/september-2021/" data-analytics-title="watch the event" aria-label="Watch the iPhone 13 Pro event" class="icon-wrapper event-cta typography-cta-hero"><span class="icon-copy">Watch the event</span><span class="icon icon-after icon-chevronright"></span></a> </li>
                    <li>
                        <p class=" typography-cta-hero  quicklook-cta-quicklook quicklook-cta">
                            <a rel="ar" href="/105/media/us/iphone-13-pro/2021/404b23a8-f9c5-466c-b0e6-3d36705b959d/quick-look/iphone_13_pro_iphone_13_pro_max_sierra_blue_5G_ios15.usdz" data-analytics-title="view in ar" data-analytics-click="prop3:view in ar&#x27;" data-analytics-intrapage-link>
                                <img class="shared-quicklook-placeholder" src="/v/iphone-13-pro/a/images/shared/quicklook_placeholder__cxvbubvhn5ua_large.jpg">
                                <span>View <span class="visuallyhidden">iPhone 13 Pro and iPhone 13 Pro Max</span>in AR</span>
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    </section>
    <section class="section section-design">
        <h2 class="visuallyhidden">Design</h3>
            <div class="design-display  lift-transition-container lift-transition-covered" data-component-list='DesignDisplayParallax' data-analytics-section-engagement="name:xdr display">
                <div class="lift-transition-sticky-content">
                    <div class="design-display-content">
                        <p class="section-headline">Super Retina XDR display<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2">2</a></sup> with ProMotion</p>
                        <div class="hardware-grid grid">
                            <div class="grid-item-iphone-13-pro-max grid-item large-span-6">
                                <div class="product-spec">
                                    <p class="product-name">iPhone&nbsp;13&nbsp;Pro&nbsp;Max</p>
                                    <p class="product-size typography-spec-design">6.7”</p>
                                </div>
                                <div class="hardware-composition-wrapper">
                                    <picture id="overview-design-design-display-pro-max-1" class="overview-design-design-display-pro-max image-hardware" data-lazy data-anim-scroll-group="DesignDisplay - Lazy Load" data-download-area-keyframe='{"start":"a0t - 150vh", "end": "a1t + 100vh", "anchors": [".section-design", ".section-5050-container"]}'>
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                                <div class="product-spec">
                                    <p class="product-name">iPhone&nbsp;13&nbsp;Pro</p>
                                    <p class="product-size typography-spec-design">6.1”</p>
                                </div>
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                                    <picture id="overview-design-design-display-pro-1" class="overview-design-design-display-pro image-hardware" data-lazy data-anim-scroll-group="DesignDisplay - Lazy Load" data-download-area-keyframe='{"start":"a0t - 150vh", "end": "a1t + 100vh", "anchors": [".section-design", ".section-5050-container"]}'>
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                                <div id="colorgallery-item-silver" data-analytics-gallery-item-id="ColorGallery item silver" data-ac-gallery-item="" class="gallery-item">
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                                        <picture class="overview-design-finishes-1-silver colorgallery-enhanced-image">
                                            <source srcset="/v/iphone-13-pro/a/images/overview/design/finishes_1_silver__ckkt7pux51si_small.jpg, /v/iphone-13-pro/a/images/overview/design/finishes_1_silver__ckkt7pux51si_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/design/finishes_1_silver__ckkt7pux51si_medium.jpg, /v/iphone-13-pro/a/images/overview/design/finishes_1_silver__ckkt7pux51si_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/design/finishes_1_silver__ckkt7pux51si_large.jpg, /v/iphone-13-pro/a/images/overview/design/finishes_1_silver__ckkt7pux51si_large_2x.jpg 2x" media="(min-width:0px)" />
                                            <img src="/v/iphone-13-pro/a/images/overview/design/finishes_1_silver__ckkt7pux51si_large.jpg" alt>
                                        </picture>
                                    </noscript>
                                </div>
                                <div id="colorgallery-item-gold" data-analytics-gallery-item-id="ColorGallery item gold" data-ac-gallery-item="" class="gallery-item">
                                    <picture id="overview-design-finishes-1-gold-1" class="overview-design-finishes-1-gold colorgallery-enhanced-image" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-5050-container"]}' data-anim-scroll-group="ColorGallery - Lazy Load">
                                        <source data-empty srcset="" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/design/finishes_1_gold__cc2su4y2aok2_large.jpg" onload="__lp(event)" alt>
                                    </picture>
                                    <noscript>
                                        <picture class="overview-design-finishes-1-gold colorgallery-enhanced-image">
                                            <source srcset="/v/iphone-13-pro/a/images/overview/design/finishes_1_gold__cc2su4y2aok2_small.jpg, /v/iphone-13-pro/a/images/overview/design/finishes_1_gold__cc2su4y2aok2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/design/finishes_1_gold__cc2su4y2aok2_medium.jpg, /v/iphone-13-pro/a/images/overview/design/finishes_1_gold__cc2su4y2aok2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/design/finishes_1_gold__cc2su4y2aok2_large.jpg, /v/iphone-13-pro/a/images/overview/design/finishes_1_gold__cc2su4y2aok2_large_2x.jpg 2x" media="(min-width:0px)" />
                                            <img src="/v/iphone-13-pro/a/images/overview/design/finishes_1_gold__cc2su4y2aok2_large.jpg" alt>
                                        </picture>
                                    </noscript>
                                </div>
                                <div id="colorgallery-item-graphite" data-analytics-gallery-item-id="ColorGallery item graphite" data-ac-gallery-item="" class="gallery-item">
                                    <picture id="overview-design-finishes-1-graphite-1" class="overview-design-finishes-1-graphite colorgallery-enhanced-image" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-5050-container"]}' data-anim-scroll-group="ColorGallery - Lazy Load">
                                        <source data-empty srcset="" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/design/finishes_1_graphite__fecmtb11biye_large.jpg" onload="__lp(event)" alt>
                                    </picture>
                                    <noscript>
                                        <picture class="overview-design-finishes-1-graphite colorgallery-enhanced-image">
                                            <source srcset="/v/iphone-13-pro/a/images/overview/design/finishes_1_graphite__fecmtb11biye_small.jpg, /v/iphone-13-pro/a/images/overview/design/finishes_1_graphite__fecmtb11biye_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/design/finishes_1_graphite__fecmtb11biye_medium.jpg, /v/iphone-13-pro/a/images/overview/design/finishes_1_graphite__fecmtb11biye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/design/finishes_1_graphite__fecmtb11biye_large.jpg, /v/iphone-13-pro/a/images/overview/design/finishes_1_graphite__fecmtb11biye_large_2x.jpg 2x" media="(min-width:0px)" />
                                            <img src="/v/iphone-13-pro/a/images/overview/design/finishes_1_graphite__fecmtb11biye_large.jpg" alt>
                                        </picture>
                                    </noscript>
                                </div>
                            </div>
                        </div>
                        <div class="bottom-row row">
                            <fieldset class="colornav">
                                <!-- **TODO: Do we need (visually hidden) legend for AX? -->
                                <!-- <legend class="colornav-title">Color Nav Title</legend> -->
                                <ul class="colornav-items">
                                    <li class="colornav-item">
                                        <input type="radio" name="colornav-variant-default" class="colornav-value" id="colornav-default-sierra-blue" value="sierra-blue" checked />
                                        <label for="colornav-default-sierra-blue" class="colornav-link" id="colorgallery-item-sierra-blue-trigger" data-ac-gallery-trigger="colorgallery-item-sierra-blue">
        					               <span class="colornav-swatch colornav-swatch-sierra-blue">
        					                  <span class="colornav-label visuallyhidden">Sierra Blue</span>
        					               </span>
                                        </label>
                                    </li>
                                    <li class="colornav-item">
                                        <input type="radio" name="colornav-variant-default" class="colornav-value" id="colornav-default-silver" value="silver" />
                                        <label for="colornav-default-silver" class="colornav-link" id="colorgallery-item-silver-trigger" data-ac-gallery-trigger="colorgallery-item-silver">
        					               <span class="colornav-swatch colornav-swatch-silver">
        					                  <span class="colornav-label visuallyhidden">Silver</span>
        					               </span>
                                        </label>
                                    </li>
                                    <li class="colornav-item">
                                        <input type="radio" name="colornav-variant-default" class="colornav-value" id="colornav-default-gold" value="gold" />
                                        <label for="colornav-default-gold" class="colornav-link" id="colorgallery-item-gold-trigger" data-ac-gallery-trigger="colorgallery-item-gold">
        					               <span class="colornav-swatch colornav-swatch-gold">
        					                  <span class="colornav-label visuallyhidden">Gold</span>
        					               </span>
                                        </label>
                                    </li>
                                    <li class="colornav-item">
                                        <input type="radio" name="colornav-variant-default" class="colornav-value" id="colornav-default-graphite" value="graphite" />
                                        <label for="colornav-default-graphite" class="colornav-link" id="colorgallery-item-graphite-trigger" data-ac-gallery-trigger="colorgallery-item-graphite">
        					               <span class="colornav-swatch colornav-swatch-graphite">
        					                  <span class="colornav-label visuallyhidden">Graphite</span>
        					               </span>
                                        </label>
                                    </li>
                                </ul>
                            </fieldset>
                            <p class="typography-title-design section-5050-title">
                                <span class="visuallyhidden">iPhone 13 Pro in</span>
                                <span class="colorgallery-copy-static">Graphite, Gold, Silver, and Sierra Blue</span>
                                <span class="colorgallery-copy-enhanced"><span class="colorgallery-name">Sierra Blue</span>,
									<span class="colorgallery-name">Silver</span>,
									<span class="colorgallery-name">Gold</span>, and <span class="colorgallery-name">Graphite</span>
									</span>
                            </p>
                        </div>
                    </div>
                </div>
                <div class="section-5050-column section-5050-column-colors section-5050-column-image colorgallery media-crop-right">
                    <div class="section-5050-column-inner">
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                        </div>
                    </div>
                </div>
                <div class="section-5050-column section-5050-column-material section-5050-column-copy" data-analytics-section-engagement="name:materials">
                    <div class="section-5050-column-inner">
                        <picture id="overview-design-stainless-steel-2-static-1" class="overview-design-stainless-steel-2-static section-5050-asset section-5050-scalable-asset section-5050-parallax" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-5050-container"]}' data-anim-scroll-group="5050 - Lazy Load">
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                            <picture class="overview-design-stainless-steel-2-static section-5050-asset section-5050-scalable-asset section-5050-parallax">
                                <source srcset="/v/iphone-13-pro/a/images/overview/design/stainless_steel_2_static__fppo6j63u9m6_small.jpg, /v/iphone-13-pro/a/images/overview/design/stainless_steel_2_static__fppo6j63u9m6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/design/stainless_steel_2_static__fppo6j63u9m6_medium.jpg, /v/iphone-13-pro/a/images/overview/design/stainless_steel_2_static__fppo6j63u9m6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/design/stainless_steel_2_static__fppo6j63u9m6_large.jpg, /v/iphone-13-pro/a/images/overview/design/stainless_steel_2_static__fppo6j63u9m6_large_2x.jpg 2x" media="(min-width:0px)" />
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                            </picture>
                        </noscript>
                        <div class="bottom-row row">
                            <p class="typography-title-design section-5050-title">
                                Surgical-grade stainless steel
                            </p>
                        </div>
                    </div>
                </div>
                <div class="section-5050-column section-5050-column-material section-5050-column-image">
                    <div class="section-5050-column-inner">
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                        </noscript>
                    </div>
                </div>
                <div class="section-5050-column section-5050-column-ceramic-shield section-5050-column-copy" data-analytics-section-engagement="name:ceramic shield">
                    <div class="section-5050-column-inner">
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                            </picture>
                        </noscript>
                        <div class="bottom-row row">
                            <p class="typography-title-design section-5050-title">
                                Ceramic Shield, tougher than any smartphone glass
                            </p>
                        </div>
                    </div>
                </div>
                <div class="section-5050-column section-5050-column-ceramic-shield section-5050-column-image media-crop-right" data-component-list="CeramicShield" data-anim-scroll-group="Design Section - Ceramic Shield">
                    <div class="section-5050-column-inner">
                        <div class="section-5050-asset enhanced-media section-5050-parallax" data-inline-media-container>
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                </div>
                <div class="section-5050-column section-5050-column-water-resistance section-5050-column-copy full-width" data-analytics-section-engagement="name:water resistance">
                    <div class="section-5050-column-inner">
                        <picture id="overview-design-water-resistant-1" class="overview-design-water-resistant section-5050-asset section-5050-parallax" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-5050-container"]}' data-anim-scroll-group="5050 - Lazy Load">
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                                <img src="/v/iphone-13-pro/a/images/overview/design/water_resistant__gnhxpuloslay_large.jpg" alt>
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                        </noscript>
                        <div class="bottom-row row">
                            <p class="typography-title-design section-5050-title">
                                Industry-leading IP68 water resistance<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3">3</a></sup>
                            </p>
                        </div>
                    </div>
                </div>
            </div>
    </section>
    <section class="section section-camera">
        <h2 class="visuallyhidden">Camera System</h2>
        <div class="camera-intro" data-component-list="CameraIntro" data-analytics-section-engagement="name:camera intro">
            <div class="content-wrapper">
                <div class="section-content">
                    <p class="copy-wrapper typography-super-keyfeatures-shared">Our <strong>Pro camera system</strong> gets its biggest upgrade ever. With <strong>next-level hardware</strong> that captures so much more detail.
                        <strong>Superintelligent software</strong> for new photo and filmmaking techniques. And a <strong>mind-blowingly fast chip</strong> that makes it all possible.
                        <strong>It’ll change the way you shoot.</strong>
                    </p>
                </div>
            </div>
            <div class="image-wrapper">
                <div class="image-overflow-crop">
                    <picture id="overview-camera-intro-camera-system-1" class="overview-camera-intro-camera-system" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".camera-intro"]}' data-anim-scroll-group="Camera - Intro - Lazy Load">
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                    <noscript>
                        <picture class="overview-camera-intro-camera-system">
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                </div>
            </div>
        </div>
        <div class="camera-macro" data-component-list="CameraMacro MacroVideo" data-analytics-section-engagement="name:macro photography">
            <h3 class="visuallyhidden">Macro</h3>
            <div class="section-content grid-macro grid">
                <div class="grid-item-photo grid-item large-span-12">
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                        <source data-empty srcset="" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/camera/macro/macro_photography__dphcvz878gia_large.jpg" onload="__lp(event)" alt>
                    </picture>
                    <noscript>
                        <picture class="overview-camera-macro-macro-photography macro-photo">
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                            <img src="/v/iphone-13-pro/a/images/overview/camera/macro/macro_photography__dphcvz878gia_large.jpg" alt>
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                    </noscript>
                </div>
                <div class="grid-intro-container grid-item large-span-7 small-span-12">
                    <p class="typography-intro-shared grid-intro">Whoa.</p>
                </div>
                <div class="grid-copy-container grid-item large-span-5 small-span-12">
                    <h4 class="typography-subhead-shared grid-photo-subhead">Macro photography comes to iPhone.</h4>
                    <div class="grid-photo-copy">
                        <p>With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.</p>
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                </div>
                <div class="grid-item-video grid-item large-span-12" data-inline-media-container>
                    <div class="macro-video-container">
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                            <source data-empty srcset="" media="(min-width:0px)" />
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                        <noscript>
                            <picture class="overview-camera-macro-macro-video-startframe start-frame">
                                <source srcset="/v/iphone-13-pro/a/images/overview/camera/macro/macro_video_startframe__haaks7cgl1me_small.jpg, /v/iphone-13-pro/a/images/overview/camera/macro/macro_video_startframe__haaks7cgl1me_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/macro/macro_video_startframe__haaks7cgl1me_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/macro/macro_video_startframe__haaks7cgl1me_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/macro/macro_video_startframe__haaks7cgl1me_large.jpg, /v/iphone-13-pro/a/images/overview/camera/macro/macro_video_startframe__haaks7cgl1me_large_2x.jpg 2x" media="(min-width:0px)" />
                                <img src="/v/iphone-13-pro/a/images/overview/camera/macro/macro_video_startframe__haaks7cgl1me_large.jpg" alt>
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                        </noscript>
                        <video id="macro-video" class="camera-macro-video" muted playsinline preload="none" data-inline-media data-inline-media-basepath="iphone-13-pro/2021/404b23a8-f9c5-466c-b0e6-3d36705b959d/anim" data-inline-media-locale="us" data-inline-media-name="macro-video" aria-label="Macro video sample">
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                            <source data-empty srcset="" media="(min-width:0px)" />
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                        <noscript>
                            <picture class="overview-camera-macro-macro-video-endframe end-frame">
                                <source srcset="/v/iphone-13-pro/a/images/overview/camera/macro/macro_video_endframe__ft6adj29sk2u_small.jpg, /v/iphone-13-pro/a/images/overview/camera/macro/macro_video_endframe__ft6adj29sk2u_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/macro/macro_video_endframe__ft6adj29sk2u_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/macro/macro_video_endframe__ft6adj29sk2u_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/macro/macro_video_endframe__ft6adj29sk2u_large.jpg, /v/iphone-13-pro/a/images/overview/camera/macro/macro_video_endframe__ft6adj29sk2u_large_2x.jpg 2x" media="(min-width:0px)" />
                                <img src="/v/iphone-13-pro/a/images/overview/camera/macro/macro_video_endframe__ft6adj29sk2u_large.jpg" alt>
                            </picture>
                        </noscript>
                    </div>
                    <div class="inline-media-ui" data-inline-media-controller="macro-video">
                        <button class="play-pause-button" data-inline-media-control="PlayPause" data-aria-playing="pause macro video sample" data-aria-paused="play macro video sample" data-aria-ended="replay macro video sample" data-analytics-title-play="play macro video" data-analytics-click-play="prop3:play macro video" data-analytics-title-pause="pause macro video" data-analytics-click-pause="prop3:pause macro video" data-analytics-title-replay="replay macro video" data-analytics-click-replay="prop3:replay macro video" data-analytics-intrapage-link>
                        </button>
                    </div>
                </div>
                <div class="grid-video-subhead grid-item large-span-7 small-span-12">
                    <h4 class="typography-subhead-shared">Macro video, anyone?</h4>
                </div>
                <div class="grid-video-copy grid-item large-span-5 small-span-12">
                    <p>Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.</p>
                </div>
            </div>
        </div>
        <div class="camera-low-light theme-dark" data-component-list="CameraLowLight" data-analytics-section-engagement="name:low light">
            <h3 class="visuallyhidden">Low Light</h3>
            <div class="section-content grid-low-light">
                <p class="grid-item-headline typography-intro-shared">Bring on <br />the night.</p>
                <div class="grid-item-copy">
                    <p>iPhone&nbsp;13&nbsp;Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night&nbsp;mode portraits. Ultra&nbsp;Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night&nbsp;mode.</p>
                </div>
                <picture id="overview-camera-low-light-night-mode-photography-1-1" class="overview-camera-low-light-night-mode-photography-1 grid-item-photo-1" data-lazy data-anim-scroll-group="Low Light - Lazy Load">
                    <source data-empty srcset="" media="(min-width:0px)" />
                    <img src="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_1__benvdg76737m_large.jpg" onload="__lp(event)" alt>
                </picture>
                <noscript>
                    <picture class="overview-camera-low-light-night-mode-photography-1 grid-item-photo-1">
                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_1__benvdg76737m_small.jpg, /v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_1__benvdg76737m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_1__benvdg76737m_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_1__benvdg76737m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_1__benvdg76737m_large.jpg, /v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_1__benvdg76737m_large_2x.jpg 2x" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_1__benvdg76737m_large.jpg" alt>
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                </noscript>
                <p class="claim claim-wide">
                    <span class="claim-prefix">The Wide camera captures up to</span>
                    <strong class="claim-title typography-claim-super">2.2x more&nbsp;light</strong>
                    <span class="claim-copy">for better photos and videos</span>
                </p>
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                    <source data-empty srcset="" media="(min-width:0px)" />
                    <img src="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_2__ehwbgu52pjiq_large.jpg" onload="__lp(event)" alt>
                </picture>
                <noscript>
                    <picture class="overview-camera-low-light-night-mode-photography-2 grid-item-photo-2">
                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_2__ehwbgu52pjiq_small.jpg, /v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_2__ehwbgu52pjiq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_2__ehwbgu52pjiq_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_2__ehwbgu52pjiq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_2__ehwbgu52pjiq_large.jpg, /v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_2__ehwbgu52pjiq_large_2x.jpg 2x" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_2__ehwbgu52pjiq_large.jpg" alt>
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                </noscript>
                <p class="claim claim-ultra-wide">
                    <span class="claim-prefix">The Ultra Wide camera captures</span>
                    <strong class="claim-title typography-claim-super">92% more&nbsp;light</strong>
                    <span class="claim-copy">for better photos and videos</span>
                </p>
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                    <source data-empty srcset="" media="(min-width:0px)" />
                    <img src="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_3__e6sbmz2cd7e6_large.jpg" onload="__lp(event)" alt>
                </picture>
                <noscript>
                    <picture class="overview-camera-low-light-night-mode-photography-3 grid-item-photo-3">
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                        <img src="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_3__e6sbmz2cd7e6_large.jpg" alt>
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                </noscript>
                <picture id="overview-camera-low-light-night-mode-photography-4-1" class="overview-camera-low-light-night-mode-photography-4 grid-item-photo-4" data-lazy data-anim-scroll-group="Low Light - Lazy Load">
                    <source data-empty srcset="" media="(min-width:0px)" />
                    <img src="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_4__e98xszhlv3qm_large.jpg" onload="__lp(event)" alt>
                </picture>
                <noscript>
                    <picture class="overview-camera-low-light-night-mode-photography-4 grid-item-photo-4">
                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_4__e98xszhlv3qm_small.jpg, /v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_4__e98xszhlv3qm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_4__e98xszhlv3qm_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_4__e98xszhlv3qm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_4__e98xszhlv3qm_large.jpg, /v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_4__e98xszhlv3qm_large_2x.jpg 2x" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_4__e98xszhlv3qm_large.jpg" alt>
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                <p class="claim claim-telephoto">
                    <strong class="claim-title typography-claim-super">Night mode now on <br class="large" />every camera</strong>
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                    <source data-empty srcset="" media="(min-width:0px)" />
                    <img src="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_5__bvk48dk538ly_large.jpg" onload="__lp(event)" alt>
                </picture>
                <noscript>
                    <picture class="overview-camera-low-light-night-mode-photography-5 grid-item-photo-5">
                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_5__bvk48dk538ly_small.jpg, /v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_5__bvk48dk538ly_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_5__bvk48dk538ly_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_5__bvk48dk538ly_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_5__bvk48dk538ly_large.jpg, /v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_5__bvk48dk538ly_large_2x.jpg 2x" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/camera/low-light/night_mode_photography_5__bvk48dk538ly_large.jpg" alt>
                    </picture>
                </noscript>
                <p class="claim claim-detail">
                    <strong class="claim-title typography-claim-super">Sharper, more detailed photos and videos</strong>
                    <span class="claim-copy">in any light</span>
                </p>
            </div>
        </div>
        <div class="camera-zoom" data-component-list="CameraZoom" data-analytics-section-engagement="name:zoom">
            <h3 class="visuallyhidden">Optical Zoom</h3>
            <div class="section-content grid-zoom">
                <p class="grid-item-headline typography-intro-shared-alt">More <br class="small" />zoom? <br class="small" />Boom.</p>
                <picture id="overview-camera-zoom-zoom-photography-2-1" class="overview-camera-zoom-zoom-photography-2 grid-item-photo-2" data-lazy data-anim-scroll-group="Zoom - Lazy Load">
                    <source data-empty srcset="" media="(min-width:0px)" />
                    <img src="/v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_2__foek1wimqaie_large.jpg" onload="__lp(event)" alt>
                </picture>
                <noscript>
                    <picture class="overview-camera-zoom-zoom-photography-2 grid-item-photo-2">
                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_2__foek1wimqaie_small.jpg, /v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_2__foek1wimqaie_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_2__foek1wimqaie_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_2__foek1wimqaie_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_2__foek1wimqaie_large.jpg, /v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_2__foek1wimqaie_large_2x.jpg 2x" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_2__foek1wimqaie_large.jpg" alt>
                    </picture>
                </noscript>
                <div class="grid-item-copy">
                    <p>The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.</p>
                </div>
                <ul class="claim-list">
                    <li class="claim claim-telephoto">
                        <strong class="claim-title typography-claim-super">3x optical zoom on&nbsp;Telephoto</strong>
                        <span class="claim-copy">for closer close-ups</span>
                    </li>
                    <li class="claim claim-system">
                        <strong class="claim-title typography-claim-super">6x optical zoom range across the system</strong>
                        <span class="claim-copy">for more framing options than ever</span>
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                </ul>
                <div class="photo-lockup">
                    <picture id="overview-camera-zoom-zoom-photography-1-1" class="overview-camera-zoom-zoom-photography-1 grid-item-photo-1" data-lazy data-anim-scroll-group="Zoom - Lazy Load">
                        <source data-empty srcset="" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_1__fwjxaqc6y3qu_large.jpg" onload="__lp(event)" alt>
                    </picture>
                    <noscript>
                        <picture class="overview-camera-zoom-zoom-photography-1 grid-item-photo-1">
                            <source srcset="/v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_1__fwjxaqc6y3qu_small.jpg, /v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_1__fwjxaqc6y3qu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_1__fwjxaqc6y3qu_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_1__fwjxaqc6y3qu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_1__fwjxaqc6y3qu_large.jpg, /v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_1__fwjxaqc6y3qu_large_2x.jpg 2x" media="(min-width:0px)" />
                            <img src="/v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_1__fwjxaqc6y3qu_large.jpg" alt>
                        </picture>
                    </noscript>
                    <picture id="overview-camera-zoom-zoom-photography-3-1" class="overview-camera-zoom-zoom-photography-3 grid-item-photo-3" data-lazy data-anim-scroll-group="Zoom - Lazy Load">
                        <source data-empty srcset="" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_3__cj8dwxni1v42_large.jpg" onload="__lp(event)" alt>
                    </picture>
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                            <img src="/v/iphone-13-pro/a/images/overview/camera/zoom/zoom_photography_3__cj8dwxni1v42_large.jpg" alt>
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                </div>
            </div>
        </div>
        <div class="camera-cinematic-mode" data-component-list="InnovationStory CameraCinematicMode" data-anim-scroll-group="Camera Cinematic Mode" data-analytics-section-engagement="name:cinematic mode">
            <div class="section-content content-header">
                <h3 class="visuallyhidden">Cinematic mode</h3>
                <p class="intro-copy typography-intro-shared-alt">Shift the focus.<br />Up the drama.</p>
                <p class="subhead typography-subhead-shared large-6 large-offset-7 small-12 small-offset-0">Presenting Cinematic&nbsp;mode.</p>
            </div>
            <figure class="image-static-hero" data-anim-scroll-group="cinematic-mode Static - Lazy Load" data-anim-lazy-image></figure>
            <div class="inline-media-ui-container">
                <div class="inline-media-ui" data-inline-media-controller="cinematic-mode-video">
                    <button class="play-pause-button" data-aria-paused="play Cinematic mode video sample" data-aria-playing="pause Cinematic mode video sample" data-inline-media-control="PlayPause" data-analytics-click-play="prop3:play cinematic mode video" data-analytics-click-pause="prop3:pause cinematic mode video" data-analytics-title-play="play cinematic mode video" data-analytics-title-pause="pause cinematic mode video" data-analytics-intrapage-link></button>
                </div>
                <div class="sticky-container">
                    <div class="sticky-content">
                        <div class="device-container">
                            <div class="device-screen" data-anim-lazy-image data-anim-scroll-group="cinematic-mode Static - Lazy Load">
                                <div class="device-screen-playhead-container">
                                    <div class="device-screen-playhead-marker" data-anim-lazy-image data-anim-scroll-group="cinematic-mode Static - Lazy Load"></div>
                                </div>
                            </div>
                            </figure>
                            <div class="cinematic-mode-video-container" data-inline-media-container>
                                <figure class="cinematic-mode-start-frame" data-anim-lazy-image data-inline-media-startframe data-anim-scroll-group="cinematic-mode Static - Lazy Load"></figure>
                                <video id="cinematic-mode-video" class="cinematic-mode-video" muted playsinline loop preload="none" data-inline-media data-inline-media-basepath="iphone-13-pro/2021/404b23a8-f9c5-466c-b0e6-3d36705b959d/anim" data-inline-media-locale="us" data-inline-media-name="cinematic-mode" aria-label="Cinematic mode video sample">
                                </video>
                            </div>
                            <figure class="device" data-anim-lazy-image data-anim-scroll-group="cinematic-mode Static - Lazy Load"></figure>
                        </div>
                    </div>
                    <!--/sticky-content-->
                </div>
                <!--/sticky container-->
            </div>
            <!--/inline-media-ui-container-->
            <div class="subsection-container section-content">
                <div class="row details-container">
                    <div class="copy-container column large-4 large-offset-1 medium-6 medium-offset-0 small-12">
                        <p data-text-parallax="subCopyIntro">Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic&nbsp;mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with&nbsp;it.</p>
                    </div>
                    <ul class="claim-list column large-5 large-offset-1 small-12 small-offset-0">
                        <li class="claim claim-depth-of-field" data-text-parallax="subCopyClaim">
                            <span class="claim-copy typography-claim">The only smartphone that lets you edit the depth effect after you shoot</span>
                        </li>
                        <li class="claim claim-wide-telephoto" data-text-parallax="subCopyClaim">
                            <span class="claim-copy typography-claim">Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic&nbsp;mode</span>
                        </li>
                        <li class="claim claim-dolby-vision" data-text-parallax="subCopyClaim">
                            <span class="claim-copy typography-claim">Cinematic&nbsp;mode supports Dolby&nbsp;Vision&nbsp;HDR</span>
                        </li>
                    </ul>
                </div>
            </div>
            <div class="innovation-story-wrapper" data-accordion data-analytics-section-engagement="name:camera innovation">
                <div class="innovation-story" data-accordion-item="accordion-item-cinematic-mode">
                    <div class="innovation-story-content">
                        <div class="innovation-story-header">
                            <h4 class="innovation-story-headline typography-headline-innovation-story large-5 large-centered medium-7 small-12">See how we trained your camera to be a cinematograph&shy;er.</h4>
                            <button id="accordion-item-cinematic-mode-button" class="innovation-story-button innovation-story-button-open button button-elevated icon icon-before icon-pluscircle" aria-controls="accordion-item-cinematic-mode-tray" data-accordion-trigger data-innovation-story-open data-analytics-title="open accordion - camera innovation" data-analytics-click="prop3:open accordion - camera innovation" data-analytics-intrapage-link>Nerd out<span class="visuallyhidden"> about Cinematic mode</span></button>
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                            <button class="innovation-story-button innovation-story-button-close" aria-controls="accordion-item-cinematic-mode-tray" aria-hidden="true" tabindex="-1" data-accordion-trigger data-innovation-story-close>
                                <span class="visuallyhidden">Close</span>
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                        <!-- Accordion Tray -->
                        <div id="accordion-item-cinematic-mode-tray" style="height: 0px" class="accordion-tray innovation-story-tray" data-accordion-tray="true">
                            <!-- Accordion Content -->
                            <div data-accordion-content>
                                <div class="row innovation-story-tray-row">
                                    <div class="column large-5 large-offset-1 small-12 small-offset-0">
                                        <p class="innovation-story-body">To bring Cinematic mode to iPhone, we carefully studied how master filmmakers use rack focus to add drama and emotion to the story.</p>
                                        <p class="innovation-story-body">On Hollywood shoots, pulling focus requires a talented team of experts. Like a cinematographer, who makes the overall call about what’s in focus and when that changes. And a focus puller, who makes sure the transition is smooth, the timing is spot on, and the subjects are perfectly crisp.</p>
                                        <p class="innovation-story-body">Making all this happen automatically on your iPhone was no small feat.</p>
                                        <p class="innovation-story-body">First we had to generate high-quality depth data so Cinematic mode knows the precise distance to the people, places, and pets in a scene. And because this is video, we needed that depth data continuously — at 30 frames per second.</p>
                                    </div>
                                    <div class="column large-5 small-12">
                                        <p class="innovation-story-body">We also trained the Neural Engine to work like the experts. It makes on-the-fly decisions about what should be in focus, and it applies smooth focus transitions when that changes. If you want creative control, you can always hop in the director’s chair and rack focus manually, either when you shoot or in the edit.</p>
                                        <p class="innovation-story-tout">It’s so computationally intense, we needed a chip that could handle the workload. Enter A15 Bionic.</p>
                                        <p class="innovation-story-body">The sheer computational power needed to run the machine learning algorithms, render autofocus changes, support manual focus changes, and grade each frame in Dolby Vision — all in real time — is astounding.</p>
                                        <p class="innovation-story-body">It’s like having Hollywood in your pocket.</p>
                                    </div>
                                </div>
                            </div>
                        </div>
                    </div>
                    <!--/innovation-story-content-->
                </div>
                <!--/innovation-story-->
            </div>
            <!--/innovation-story-wrapper-->
        </div>
        <div class="camera-photographic-styles" data-component-list="CameraPhotoStyles">
            <h3 class="visuallyhidden">Photographic Styles.</h3>
            <div class="section-content grid-photo-styles-1" data-analytics-section-engagement="name:customize camera">
                <p class="grid-item-headline typography-subhead-shared">Customize <br />your camera to <strong class="typography-intro-shared-alt">lock in <br />your look.</strong></p>
                <div class="media-container grid-item-photo-1" data-inline-media-container>
                    <picture id="overview-camera-photographic-styles-photographic-styles-startframe-1" class="overview-camera-photographic-styles-photographic-styles-startframe media-frame" data-lazy data-inline-media-startframe="true" data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".camera-photographic-styles .grid-item-photo-1"]}' data-anim-scroll-group="Camera - PhotoStyles - Lazy Load">
                        <source data-empty srcset="" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/camera/photographic-styles/photographic_styles_startframe__fw2u8uqa16ai_large.jpg" onload="__lp(event)" alt>
                    </picture>
                    <noscript>
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                            <img src="/v/iphone-13-pro/a/images/overview/camera/photographic-styles/photographic_styles_startframe__fw2u8uqa16ai_large.jpg" alt>
                        </picture>
                    </noscript>
                    <video id="photo-styles-video" class="camera-photo-styles-video media-frame" muted playsinline preload="none" data-inline-media data-inline-media-basepath="iphone-13-pro/2021/404b23a8-f9c5-466c-b0e6-3d36705b959d/anim" data-inline-media-locale="us" data-inline-media-name="photographic-styles" aria-label="Swiping through Photographic Styles presets on iPhone 13 Pro and customizing Tone and Warmth settings"></video>
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                        <source data-empty srcset="" media="(min-width:0px)" />
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                    <noscript>
                        <picture class="overview-camera-photographic-styles-photographic-styles-endframe media-frame">
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                    <picture id="overview-camera-photographic-styles-customize-camera-hw-1" class="overview-camera-photographic-styles-customize-camera-hw" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".camera-photographic-styles .grid-item-photo-1"]}' data-anim-scroll-group="Camera - PhotoStyles - Lazy Load">
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                    </picture>
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                            <img src="/v/iphone-13-pro/a/images/overview/camera/photographic-styles/customize_camera_hw__bgxgvyqrcgvm_large.png" alt>
                        </picture>
                    </noscript>
                    <button class="play-pause-reset-button typography-body-tight" data-inline-media-control="PlayPause" data-aria-playing="Pause Photographic Styles demo video" data-aria-paused="Play Photographic Styles demo video" data-aria-ended="Replay Photographic Styles demo video" data-label-playing="Pause" data-label-paused="Play" data-label-ended="Replay" data-analytics-title-play="play photographic styles sample" data-analytics-click-play="prop3:play photographic styles sample" data-analytics-title-pause="pause photographic styles sample" data-analytics-click-pause="prop3:pause photographic styles sample" data-analytics-title-replay="replay photographic styles sample" data-analytics-click-replay="prop3:replay photographic styles sample" data-analytics-intrapage-link aria-hidden="true">
                        Play
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                </div>
                <picture id="overview-camera-photographic-styles-customize-camera-static-1" class="overview-camera-photographic-styles-customize-camera-static grid-item-photo-2" data-lazy>
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                    <picture class="overview-camera-photographic-styles-customize-camera-static grid-item-photo-2">
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                        <img src="/v/iphone-13-pro/a/images/overview/camera/photographic-styles/customize_camera_static__f1mwm3cu4gyi_large.jpg" alt>
                    </picture>
                </noscript>
            </div>
            <div class="section-content grid-photo-styles-2" data-analytics-section-engagement="name:photographic styles">
                <div class="grid-item-copy-1">
                    <p class="photo-styles-headline typography-subhead-shared">Introducing <br />Photo&shy;graphic Styles.</p>
                    <p>Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every&nbsp;time.</p>
                    <ul class="claim-list">
                        <li class="claim claim-pipeline">
                            <span class="claim-copy typography-claim">Our advanced image pipeline renders your custom style in&nbsp;real&nbsp;time</span>
                        </li>
                    </ul>
                </div>
                <div class="photo-lockup">
                    <picture id="overview-camera-photographic-styles-photographic-styles-1-1" class="overview-camera-photographic-styles-photographic-styles-1 grid-item-photo-3" data-lazy data-anim-scroll-group="Camera - PhotoStyles - Lazy Load">
                        <source data-empty srcset="" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/camera/photographic-styles/photographic_styles_1__e2fb2nq24fiq_large.jpg" onload="__lp(event)" alt>
                    </picture>
                    <noscript>
                        <picture class="overview-camera-photographic-styles-photographic-styles-1 grid-item-photo-3">
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                    </noscript>
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                        <source data-empty srcset="" media="(min-width:0px)" />
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                    <noscript>
                        <picture class="overview-camera-photographic-styles-photographic-styles-2 grid-item-photo-4">
                            <source srcset="/v/iphone-13-pro/a/images/overview/camera/photographic-styles/photographic_styles_2__drzlvhyljw6e_small.jpg, /v/iphone-13-pro/a/images/overview/camera/photographic-styles/photographic_styles_2__drzlvhyljw6e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/photographic-styles/photographic_styles_2__drzlvhyljw6e_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/photographic-styles/photographic_styles_2__drzlvhyljw6e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/photographic-styles/photographic_styles_2__drzlvhyljw6e_large.jpg, /v/iphone-13-pro/a/images/overview/camera/photographic-styles/photographic_styles_2__drzlvhyljw6e_large_2x.jpg 2x" media="(min-width:0px)" />
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                </picture>
                <noscript>
                    <picture class="overview-camera-photographic-styles-photographic-styles-3 grid-item-photo-5">
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                        <img src="/v/iphone-13-pro/a/images/overview/camera/photographic-styles/photographic_styles_3__fp43lmh1qnue_large.jpg" alt>
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                <dl class="grid-item-copy-2 typography-features-camera">
                    <div class="definition-tone">
                        <dt class="term-tone term">Tone</dt>
                        <dd class="description-tone description">Increase for brighter, more vivid colors. Decrease for stronger shadows and contrast.</dd>
                    </div>
                    <div class="definition-warmth">
                        <dt class="term-warmth term">Warmth</dt>
                        <dd class="description-warmth description">Increase to enhance golden undertones. Decrease to bring in more blue undertones.</dd>
                    </div>
                </dl>
            </div>
        </div>
        <div class="camera-pro-res" data-component-list="CameraProRes" data-anim-scroll-group="Camera - Pro Res" data-analytics-section-engagement="name:prores">
            <h3 class="visuallyhidden">ProRes</h3>
            <div class="section-content">
                <div class="row">
                    <div class="headline-wrapper large-6 large-offset-4 small-11 small-offset-1">
                        <p class="camera-pro-res-headline typography-intro-shared"><span>Shoot it.</span><span>Cut it.</span><span>Ship it.</span></p>
                    </div>
                </div>
                <div class="row subhead-wrapper large-5 large-offset-4 medium-8 small-11 small-offset-1">
                    <p class="camera-pro-res-subhead typography-subhead-shared">All in ProRes.</p>
                </div>
                <picture id="overview-camera-pro-res-pro-res-1" class="overview-camera-pro-res-pro-res" data-lazy data-anim-scroll-group="ProRes - Lazy Load">
                    <source data-empty srcset="" media="(min-width:0px)" />
                    <img src="/v/iphone-13-pro/a/images/overview/camera/pro-res/pro_res__bpl2r7htnok2_large.jpg" onload="__lp(event)" alt>
                </picture>
                <noscript>
                    <picture class="overview-camera-pro-res-pro-res">
                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/pro-res/pro_res__bpl2r7htnok2_small.jpg, /v/iphone-13-pro/a/images/overview/camera/pro-res/pro_res__bpl2r7htnok2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/pro-res/pro_res__bpl2r7htnok2_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/pro-res/pro_res__bpl2r7htnok2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/pro-res/pro_res__bpl2r7htnok2_large.jpg, /v/iphone-13-pro/a/images/overview/camera/pro-res/pro_res__bpl2r7htnok2_large_2x.jpg 2x" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/camera/pro-res/pro_res__bpl2r7htnok2_large.jpg" alt>
                    </picture>
                </noscript>
                <div class="row details-wrapper">
                    <ul class="claim-list column large-3 large-offset-1 medium-5 medium-offset-0 small-12">
                        <li class="claim claim-pro-res">
                            <span class="claim-copy typography-claim">The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision</span>
                        </li>
                    </ul>
                    <div class="copy-wrapper column large-5 large-offset-2 medium-6 medium-offset-1 small-12 small-offset-0">
                        <p>The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final&nbsp;Cut&nbsp;Pro on your Mac.</p>
                        <p class="violator">Coming soon</p>
                    </div>
                </div>
            </div>
        </div>
        <div class="camera-computational-photography" data-component-list="CameraComputational">
            <div class="section-content">
                <h3 class="computational-headline typography-intro-shared-alt">Tons of <br class="medium" />tech behind every shot.</h3>
                <div class="subsection-hdr" data-analytics-section-engagement="name:smart hdr 4">
                    <picture id="overview-camera-smart-hdr-smart-hdr-4-1-1" class="overview-camera-smart-hdr-smart-hdr-4-1" data-lazy data-anim-scroll-group="Computational - Lazy Load">
                        <source data-empty srcset="" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/smart_hdr_4_1__cu2xi7e3xbee_large.jpg" onload="__lp(event)" alt>
                    </picture>
                    <noscript>
                        <picture class="overview-camera-smart-hdr-smart-hdr-4-1">
                            <source srcset="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/smart_hdr_4_1__cu2xi7e3xbee_small.jpg, /v/iphone-13-pro/a/images/overview/camera/smart-hdr/smart_hdr_4_1__cu2xi7e3xbee_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/smart_hdr_4_1__cu2xi7e3xbee_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/smart-hdr/smart_hdr_4_1__cu2xi7e3xbee_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/smart_hdr_4_1__cu2xi7e3xbee_large.jpg, /v/iphone-13-pro/a/images/overview/camera/smart-hdr/smart_hdr_4_1__cu2xi7e3xbee_large_2x.jpg 2x" media="(min-width:0px)" />
                            <img src="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/smart_hdr_4_1__cu2xi7e3xbee_large.jpg" alt>
                        </picture>
                    </noscript>
                    <div class="row details-row">
                        <h4 class="section-subheader typography-subhead-shared column large-4 medium-5 small-12">Smart HDR 4 optimizes each part of the scene.</h4>
                        <div class="section-copy column large-6 large-offset-2 medium-offset-1 small-12 small-offset-0">
                            <p>Harnessing the machine learning power of the Neural&nbsp;Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks&nbsp;amazing.</p>
                        </div>
                    </div>
                </div>
                <div class="subsection-deep-fusion" data-analytics-section-engagement="name:deep fusion">
                    <picture id="overview-camera-smart-hdr-deep-fusion-01-1" class="overview-camera-smart-hdr-deep-fusion-01" data-lazy data-anim-scroll-group="Computational - Lazy Load">
                        <source data-empty srcset="" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_01__fa3yiqzz33yq_large.jpg" onload="__lp(event)" alt>
                    </picture>
                    <noscript>
                        <picture class="overview-camera-smart-hdr-deep-fusion-01">
                            <source srcset="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_01__fa3yiqzz33yq_small.jpg, /v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_01__fa3yiqzz33yq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_01__fa3yiqzz33yq_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_01__fa3yiqzz33yq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_01__fa3yiqzz33yq_large.jpg, /v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_01__fa3yiqzz33yq_large_2x.jpg 2x" media="(min-width:0px)" />
                            <img src="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_01__fa3yiqzz33yq_large.jpg" alt>
                        </picture>
                    </noscript>
                    <div class="row details-row">
                        <div class="column large-5 medium-6 small-12">
                            <h4 class="section-subheader typography-subhead-shared">Deep Fusion analyzes every pixel from multiple&nbsp;exposures.</h4>
                            <div class="section-copy">
                                <p>For mid- to low-light shots, Deep Fusion kicks in — using the Neural&nbsp;Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.</p>
                            </div>
                        </div>
                        <div class="section-image column large-5 large-offset-2 medium-offset-1 small-12 small-offset-0">
                            <picture id="overview-camera-smart-hdr-deep-fusion-02-1" class="overview-camera-smart-hdr-deep-fusion-02" data-lazy data-anim-scroll-group="Computational - Lazy Load">
                                <source data-empty srcset="" media="(min-width:0px)" />
                                <img src="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_02__ekwr9nyyr7ue_large.jpg" onload="__lp(event)" alt>
                            </picture>
                            <noscript>
                                <picture class="overview-camera-smart-hdr-deep-fusion-02">
                                    <source srcset="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_02__ekwr9nyyr7ue_small.jpg, /v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_02__ekwr9nyyr7ue_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_02__ekwr9nyyr7ue_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_02__ekwr9nyyr7ue_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_02__ekwr9nyyr7ue_large.jpg, /v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_02__ekwr9nyyr7ue_large_2x.jpg 2x" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/camera/smart-hdr/deep_fusion_02__ekwr9nyyr7ue_large.jpg" alt>
                                </picture>
                            </noscript>
                        </div>
                    </div>
                </div>
            </div>
        </div>
        <div class="camera-hardware theme-dark" data-component-list="CameraHardware" data-analytics-section-engagement="name:camera hardware">
            <div class="section-content">
                <div class="hardware-header row">
                    <div class="column large-8 large-offset-4 medium-9 medium-offset-3 small-12 small-offset-0">
                        <h3 class="headline-hardware typography-intro-shared">A snap&shy;shot <span>of each</span> cam&shy;era.</h3>
                    </div>
                </div>
                <div class="hardware-container">
                    <div class="hardware-image">
                        <picture id="overview-camera-hardware-camera-redesign-1" class="overview-camera-hardware-camera-redesign" data-lazy data-anim-scroll-group="Camera - Hardware - Lazy Load">
                            <source data-empty srcset="" media="(min-width:0px)" />
                            <img src="/v/iphone-13-pro/a/images/overview/camera/hardware/camera_redesign__ro5b5rs2s8i2_large.jpg" onload="__lp(event)" alt>
                        </picture>
                        <noscript>
                            <picture class="overview-camera-hardware-camera-redesign">
                                <source srcset="/v/iphone-13-pro/a/images/overview/camera/hardware/camera_redesign__ro5b5rs2s8i2_small.jpg, /v/iphone-13-pro/a/images/overview/camera/hardware/camera_redesign__ro5b5rs2s8i2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/hardware/camera_redesign__ro5b5rs2s8i2_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/hardware/camera_redesign__ro5b5rs2s8i2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/hardware/camera_redesign__ro5b5rs2s8i2_large.jpg, /v/iphone-13-pro/a/images/overview/camera/hardware/camera_redesign__ro5b5rs2s8i2_large_2x.jpg 2x" media="(min-width:0px)" />
                                <img src="/v/iphone-13-pro/a/images/overview/camera/hardware/camera_redesign__ro5b5rs2s8i2_large.jpg" alt>
                            </picture>
                        </noscript>
                    </div>
                    <div class="pin-wrapper pin-telephoto">
                        <div class="pin-special">
                            <div class="pin-caption">
                                <p class="pin-headline typography-title-camera-hardware">Telephoto</p>
                                <ul>
                                    <li><em>77 mm focal length</em></li>
                                    <li><em>3x optical zoom</em></li>
                                    <li><em>ƒ/2.8 aperture</em></li>
                                    <li>Focus Pixels</li>
                                    <li>6-element lens</li>
                                    <li>OIS</li>
                                </ul>
                            </div>
                            <div class="pin-line"></div>
                        </div>
                    </div>
                    <div class="pin-wrapper pin-ultra-wide">
                        <div class="pin-special">
                            <div class="pin-caption">
                                <p class="pin-headline typography-title-camera-hardware">Ultra Wide</p>
                                <ul>
                                    <li>13 mm focal length</li>
                                    <li><em>ƒ/1.8 aperture</em></li>
                                    <li><em>Faster sensor</em></li>
                                    <li><em>Focus Pixels</em></li>
                                    <li><em>6-element lens</em></li>
                                </ul>
                            </div>
                            <div class="pin-line"></div>
                        </div>
                    </div>
                    <div class="pin-wrapper pin-wide">
                        <div class="pin-special">
                            <div class="pin-caption">
                                <p class="pin-headline typography-title-camera-hardware">Wide</p>
                                <ul>
                                    <li>26 mm focal length</li>
                                    <li><em>1.9 μm pixels</em></li>
                                    <li><em>ƒ/1.5 aperture</em></li>
                                    <li>100% Focus Pixels</li>
                                    <li>7-element lens</li>
                                    <li>Sensor-shift OIS</li>
                                </ul>
                            </div>
                            <div class="pin-line"></div>
                        </div>
                    </div>
                    <div class="spacer"></div>
                    <p class="hardware-callout typography-callout-shared"><span class="callout-wrapper">Our three most powerful cameras ever</span></p>
                </div>
            </div>
        </div>
        <div class='camera-truedepth' data-component-list="CameraTrueDepth" data-anim-scroll-group="Camera - TrueDepth" data-analytics-section-engagement="name:truedepth">
            <h3 class="visuallyhidden">TrueDepth camera</h3>
            <div class="section-truedepth">
                <div class="sticky-wrapper">
                    <div class="section-content section-copy">
                        <div class="row">
                            <div class="copy-wrapper large-5 small-11">
                                <p class="features-subhead typography-subhead-shared">The TrueDepth camera system is a total Pro too, with:</p>
                                <div class="features-truedepth typography-features-camera">
                                    <ul>
                                        <li>Cinematic mode</li>
                                        <li>Photographic Styles</li>
                                        <li>ProRes video recording</li>
                                        <li>Dolby Vision HDR recording</li>
                                        <li>Portrait mode</li>
                                        <li>Night mode selfies</li>
                                        <li>Smart HDR 4</li>
                                        <li>Deep Fusion</li>
                                        <li>and more</li>
                                    </ul>
                                </div>
                            </div>
                        </div>
                    </div>
                    <div class="enhanced-wrapper">
                        <div class="image-wrapper large-6 large-offset-6 small-12 small-offset-0">
                            <picture id="overview-camera-truedepth-true-depth-1" class="overview-camera-truedepth-true-depth" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-truedepth"]}' data-anim-scroll-group="TrueDepth - Lazy Load">
                                <source data-empty srcset="" media="(min-width:0px)" />
                                <img src="/v/iphone-13-pro/a/images/overview/camera/truedepth/true_depth__fpjkr89w0viq_large.png" onload="__lp(event)" alt>
                            </picture>
                            <noscript>
                                <picture class="overview-camera-truedepth-true-depth">
                                    <source srcset="/v/iphone-13-pro/a/images/overview/camera/truedepth/true_depth__fpjkr89w0viq_small.png, /v/iphone-13-pro/a/images/overview/camera/truedepth/true_depth__fpjkr89w0viq_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/truedepth/true_depth__fpjkr89w0viq_medium.png, /v/iphone-13-pro/a/images/overview/camera/truedepth/true_depth__fpjkr89w0viq_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/truedepth/true_depth__fpjkr89w0viq_large.png, /v/iphone-13-pro/a/images/overview/camera/truedepth/true_depth__fpjkr89w0viq_large_2x.png 2x" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/camera/truedepth/true_depth__fpjkr89w0viq_large.png" alt>
                                </picture>
                            </noscript>
                        </div>
                        <div class="section-content">
                            <div class="row copy-row">
                                <div class="content-wrapper">
                                    <p class="camera-truedepth-headline typography-intro-shared large-9 medium-10 small-8">No wonder your selfies look so good.</p>
                                    <ul class="claim-list large-5 medium-8 small-10">
                                        <li class="claim claim-most-secure">
                                            <span class="claim-copy typography-claim">A15&nbsp;Bionic and the TrueDepth camera also power Face&nbsp;ID, the most secure facial authentication in a smartphone</span>
                                        </li>
                                    </ul>
                                </div>
                            </div>
                        </div>
                    </div>
                </div>
            </div>
        </div>
        <div class="camera-storage" data-component-list="CameraStorage" data-anim-scroll-group="Camera - Storage" data-analytics-section-engagement="name:camera storage">
            <div class="storage-wrapper" data-layer-memory-mgmt>
                <h3 class="visuallyhidden">Storage</h3>
                <div class="content-wrapper">
                    <div class="gallery-wrapper">
                        <div class="image-gallery">
                            <div class="image-plane image-plane-bg">
                                <picture id="overview-camera-storage-storage-photo-2-1" class="overview-camera-storage-storage-photo-2" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".storage-wrapper"]}' data-anim-scroll-group="Storage - Lazy Load">
                                    <source data-empty srcset="" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_2__bfl8daxz6bn6_large.jpg" onload="__lp(event)" alt>
                                </picture>
                                <noscript>
                                    <picture class="overview-camera-storage-storage-photo-2">
                                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_2__bfl8daxz6bn6_small.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_2__bfl8daxz6bn6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_2__bfl8daxz6bn6_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_2__bfl8daxz6bn6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_2__bfl8daxz6bn6_large.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_2__bfl8daxz6bn6_large_2x.jpg 2x" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_2__bfl8daxz6bn6_large.jpg" alt>
                                    </picture>
                                </noscript>
                                <picture id="overview-camera-storage-storage-photo-4-1" class="overview-camera-storage-storage-photo-4" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".storage-wrapper"]}' data-anim-scroll-group="Storage - Lazy Load">
                                    <source data-empty srcset="" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_4__etkeh1ef6euu_large.jpg" onload="__lp(event)" alt>
                                </picture>
                                <noscript>
                                    <picture class="overview-camera-storage-storage-photo-4">
                                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_4__etkeh1ef6euu_small.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_4__etkeh1ef6euu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_4__etkeh1ef6euu_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_4__etkeh1ef6euu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_4__etkeh1ef6euu_large.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_4__etkeh1ef6euu_large_2x.jpg 2x" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_4__etkeh1ef6euu_large.jpg" alt>
                                    </picture>
                                </noscript>
                                <picture id="overview-camera-storage-storage-photo-6-1" class="overview-camera-storage-storage-photo-6" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".storage-wrapper"]}' data-anim-scroll-group="Storage - Lazy Load">
                                    <source data-empty srcset="" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_6__fctip71u3k66_large.jpg" onload="__lp(event)" alt>
                                </picture>
                                <noscript>
                                    <picture class="overview-camera-storage-storage-photo-6">
                                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_6__fctip71u3k66_small.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_6__fctip71u3k66_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_6__fctip71u3k66_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_6__fctip71u3k66_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_6__fctip71u3k66_large.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_6__fctip71u3k66_large_2x.jpg 2x" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_6__fctip71u3k66_large.jpg" alt>
                                    </picture>
                                </noscript>
                                <picture id="overview-camera-storage-storage-photo-8-1" class="overview-camera-storage-storage-photo-8" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".storage-wrapper"]}' data-anim-scroll-group="Storage - Lazy Load">
                                    <source data-empty srcset="" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_8__bvosw4i9b42q_large.jpg" onload="__lp(event)" alt>
                                </picture>
                                <noscript>
                                    <picture class="overview-camera-storage-storage-photo-8">
                                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_8__bvosw4i9b42q_small.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_8__bvosw4i9b42q_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_8__bvosw4i9b42q_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_8__bvosw4i9b42q_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_8__bvosw4i9b42q_large.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_8__bvosw4i9b42q_large_2x.jpg 2x" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_8__bvosw4i9b42q_large.jpg" alt>
                                    </picture>
                                </noscript>
                            </div>
                            <div class="image-plane image-plane-fg">
                                <picture id="overview-camera-storage-storage-photo-1-1" class="overview-camera-storage-storage-photo-1" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".storage-wrapper"]}' data-anim-scroll-group="Storage - Lazy Load">
                                    <source data-empty srcset="" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_1__j58kc94d7fum_large.jpg" onload="__lp(event)" alt>
                                </picture>
                                <noscript>
                                    <picture class="overview-camera-storage-storage-photo-1">
                                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_1__j58kc94d7fum_small.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_1__j58kc94d7fum_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_1__j58kc94d7fum_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_1__j58kc94d7fum_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_1__j58kc94d7fum_large.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_1__j58kc94d7fum_large_2x.jpg 2x" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_1__j58kc94d7fum_large.jpg" alt>
                                    </picture>
                                </noscript>
                                <picture id="overview-camera-storage-storage-photo-3-1" class="overview-camera-storage-storage-photo-3" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".storage-wrapper"]}' data-anim-scroll-group="Storage - Lazy Load">
                                    <source data-empty srcset="" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_3__ew22f05vtey6_large.jpg" onload="__lp(event)" alt>
                                </picture>
                                <noscript>
                                    <picture class="overview-camera-storage-storage-photo-3">
                                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_3__ew22f05vtey6_small.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_3__ew22f05vtey6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_3__ew22f05vtey6_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_3__ew22f05vtey6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_3__ew22f05vtey6_large.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_3__ew22f05vtey6_large_2x.jpg 2x" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_3__ew22f05vtey6_large.jpg" alt>
                                    </picture>
                                </noscript>
                                <picture id="overview-camera-storage-storage-photo-7-1" class="overview-camera-storage-storage-photo-7" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".storage-wrapper"]}' data-anim-scroll-group="Storage - Lazy Load">
                                    <source data-empty srcset="" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_7__djrs16ax4dme_large.jpg" onload="__lp(event)" alt>
                                </picture>
                                <noscript>
                                    <picture class="overview-camera-storage-storage-photo-7">
                                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_7__djrs16ax4dme_small.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_7__djrs16ax4dme_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_7__djrs16ax4dme_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_7__djrs16ax4dme_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_7__djrs16ax4dme_large.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_7__djrs16ax4dme_large_2x.jpg 2x" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_7__djrs16ax4dme_large.jpg" alt>
                                    </picture>
                                </noscript>
                                <picture id="overview-camera-storage-storage-photo-9-1" class="overview-camera-storage-storage-photo-9" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".storage-wrapper"]}' data-anim-scroll-group="Storage - Lazy Load">
                                    <source data-empty srcset="" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_9__blkxyrnqt2ty_large.jpg" onload="__lp(event)" alt>
                                </picture>
                                <noscript>
                                    <picture class="overview-camera-storage-storage-photo-9">
                                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_9__blkxyrnqt2ty_small.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_9__blkxyrnqt2ty_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_9__blkxyrnqt2ty_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_9__blkxyrnqt2ty_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_9__blkxyrnqt2ty_large.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_9__blkxyrnqt2ty_large_2x.jpg 2x" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_9__blkxyrnqt2ty_large.jpg" alt>
                                    </picture>
                                </noscript>
                            </div>
                            <div class="image-plane image-hero">
                                <picture id="overview-camera-storage-storage-photo-5-1" class="overview-camera-storage-storage-photo-5" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".storage-wrapper"]}' data-anim-scroll-group="Storage - Lazy Load">
                                    <source data-empty srcset="" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_5__e6dtga4icdqq_large.jpg" onload="__lp(event)" alt>
                                </picture>
                                <noscript>
                                    <picture class="overview-camera-storage-storage-photo-5">
                                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_5__e6dtga4icdqq_small.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_5__e6dtga4icdqq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_5__e6dtga4icdqq_medium.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_5__e6dtga4icdqq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_5__e6dtga4icdqq_large.jpg, /v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_5__e6dtga4icdqq_large_2x.jpg 2x" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/camera/storage/storage_photo_5__e6dtga4icdqq_large.jpg" alt>
                                    </picture>
                                </noscript>
                            </div>
                        </div>
                        <div class="enhanced-copy-wrapper">
                            <div class="copy-wrapper copy-wrapper-start large-10 large-offset-1 small-12 small-offset-0">
                                <p class="typography-subhead-shared">Up to</p>
                            </div>
                            <div class="svg-wrapper" aria-label="1TB" role="img">
                                <picture id="overview-camera-storage-1tb-1" class="overview-camera-storage-1tb" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".storage-wrapper"]}' data-anim-scroll-group="Storage - Lazy Load">
                                    <source data-empty srcset="" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/camera/storage/1tb__cdv0lmk7irhy_large.svg" onload="__lp(event)" alt>
                                </picture>
                                <noscript>
                                    <picture class="overview-camera-storage-1tb">
                                        <source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/1tb__cdv0lmk7irhy_small.svg" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/1tb__cdv0lmk7irhy_medium.svg" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/camera/storage/1tb__cdv0lmk7irhy_large.svg" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/camera/storage/1tb__cdv0lmk7irhy_large.svg" alt>
                                    </picture>
                                </noscript>
                            </div>
                            <div class="copy-wrapper copy-wrapper-end large-6 large-offset-4 medium-7 small-12 small-offset-0">
                                <p class="camera-storage-copy typography-subhead-shared small-6">of storage, plenty for all those photos and videos</p>
                            </div>
                        </div>
                        <div class="gallery-border gallery-top"></div>
                        <div class="gallery-border gallery-bottom"></div>
                    </div>
                    <div class="base-xp-wrapper">
                        <div class="section-content storage-content">
                            <div class="copy-wrapper copy-wrapper-start large-10 large-offset-1 small-12 small-offset-0">
                                <p class="typography-subhead-shared">Up to</p>
                            </div>
                            <div class="text-wrapper">
                                <p class="text-storage">1TB</p>
                            </div>
                        </div>
                        <div class="section-content storage-content">
                            <div class="copy-wrapper copy-wrapper-end large-6 large-offset-4 medium-7 small-12 small-offset-0">
                                <p class="camera-storage-copy typography-subhead-shared small-6">of storage, plenty for all those photos and videos</p>
                            </div>
                        </div>
                    </div>
                </div>
            </div>
        </div>
    </section>
    <section class="section section-display" data-component-list="InnovationStory DisplayStickyHeight" data-analytics-section-engagement="name:display">
        <div class="subsection" data-layer-memory-mgmt>
            <div class="section-content">
                <div class="display-pro-motion" data-component-list="DisplayProMotion" data-anim-scroll-group="Section - Display">
                    <div class="display-pro-motion-content large-9 large-offset-1 medium-offset-0 small-12">
                        <h2 class="visuallyhidden">Display</h2>
                        <p class="typography-intro-shared">Hello, ProMotion.</p>
                        <p class="display-pro-motion-subhead typography-subhead-shared large-10 medium-11 small-12">Meet the 120Hz adaptive refresh display that changes the game.</p>
                    </div>
                    <div class="media-container" data-inline-media-container>
                        <picture id="overview-display-pro-motion-startframe-1" class="overview-display-pro-motion-startframe" data-lazy data-inline-media-startframe="true" data-anim-scroll-group="ProMotion - Lazy Load">
                            <source data-empty srcset="" media="(min-width:0px)" />
                            <img src="/v/iphone-13-pro/a/images/overview/display/pro_motion_startframe__e4uyjuwo72aa_large.jpg" onload="__lp(event)" alt>
                        </picture>
                        <noscript>
                            <picture class="overview-display-pro-motion-startframe">
                                <source srcset="/v/iphone-13-pro/a/images/overview/display/pro_motion_startframe__e4uyjuwo72aa_small.jpg, /v/iphone-13-pro/a/images/overview/display/pro_motion_startframe__e4uyjuwo72aa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/display/pro_motion_startframe__e4uyjuwo72aa_medium.jpg, /v/iphone-13-pro/a/images/overview/display/pro_motion_startframe__e4uyjuwo72aa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/display/pro_motion_startframe__e4uyjuwo72aa_large.jpg, /v/iphone-13-pro/a/images/overview/display/pro_motion_startframe__e4uyjuwo72aa_large_2x.jpg 2x" media="(min-width:0px)" />
                                <img src="/v/iphone-13-pro/a/images/overview/display/pro_motion_startframe__e4uyjuwo72aa_large.jpg" alt>
                            </picture>
                        </noscript>
                        <video id="displayProMotionVideo" class="display-pro-motion-video" muted playsinline preload="none" data-inline-media data-inline-media-basepath="iphone-13-pro/2021/404b23a8-f9c5-466c-b0e6-3d36705b959d/anim" data-inline-media-locale="us" data-inline-media-name="pro-motion" aria-hidden="true">
                        </video>
                        <picture id="overview-display-pro-motion-endframe-1" class="overview-display-pro-motion-endframe" data-lazy data-inline-media-endframe="true" data-anim-scroll-group="ProMotion - Lazy Load">
                            <source data-empty srcset="" media="(min-width:0px)" />
                            <img src="/v/iphone-13-pro/a/images/overview/display/pro_motion_endframe__zk8xkvr4lduy_large.jpg" onload="__lp(event)" alt>
                        </picture>
                        <noscript>
                            <picture class="overview-display-pro-motion-endframe">
                                <source srcset="/v/iphone-13-pro/a/images/overview/display/pro_motion_endframe__zk8xkvr4lduy_small.jpg, /v/iphone-13-pro/a/images/overview/display/pro_motion_endframe__zk8xkvr4lduy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/display/pro_motion_endframe__zk8xkvr4lduy_medium.jpg, /v/iphone-13-pro/a/images/overview/display/pro_motion_endframe__zk8xkvr4lduy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/display/pro_motion_endframe__zk8xkvr4lduy_large.jpg, /v/iphone-13-pro/a/images/overview/display/pro_motion_endframe__zk8xkvr4lduy_large_2x.jpg 2x" media="(min-width:0px)" />
                                <img src="/v/iphone-13-pro/a/images/overview/display/pro_motion_endframe__zk8xkvr4lduy_large.jpg" alt>
                            </picture>
                        </noscript>
                    </div>
                    <div class="row details-wrapper">
                        <div class="display-intro-copy column large-5 large-offset-1 medium-offset-0 small-12 small-offset-0">
                            <p>The new Super Retina XDR display with ProMotion can refresh from 10 to 120 times per second, and all kinds of frame rates in between. It intelligently ramps up when you need exceptional graphics performance, and ramps down to save power when you don’t. It even accelerates and decelerates naturally to match the speed of your finger as you scroll. You’ve never felt anything like it.</p>
                        </div>
                        <ul class="claim-list column large-5 large-offset-1 medium-5 medium-offset-1 small-12 small-offset-0">
                            <li class="claim claim-integration">
                                <span class="claim-copy typography-claim">iOS 15 is optimized for ProMotion, so the things you do every day feel phenomenally fluid</span>
                            </li>
                        </ul>
                    </div>
                </div>
            </div>
        </div>
        <div class="subsection subsection-sticky" data-layer-memory-mgmt>
            <div class="display-gaming" data-component-list="DisplayGaming">
                <div class="section-content">
                    <div class="display-gaming-content large-5 large-offset-4 medium-6 medium-centered small-12">
                        <p class="typography-subhead-shared display-gaming-headline">Up your game.</p>
                        <p>The display’s ability to refresh up to 120Hz — combined with the amazing graphics performance of the new 5-core GPU on A15&nbsp;Bionic — makes iPhone&nbsp;13&nbsp;Pro perfect for power gamers.</p>
                    </div>
                    <div class="enhanced-media-gaming" data-inline-media-container>
                        <picture id="overview-display-gaming-static-1" class="overview-display-gaming-static" data-lazy data-anim-scroll-group="ProMotion - Lazy Load" data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-display"]}'>
                            <source data-empty srcset="" media="(min-width:0px)" />
                            <img src="/v/iphone-13-pro/a/images/overview/display/gaming_static__gmdwacp9tsmu_large.jpg" onload="__lp(event)" alt>
                        </picture>
                        <noscript>
                            <picture class="overview-display-gaming-static">
                                <source srcset="/v/iphone-13-pro/a/images/overview/display/gaming_static__gmdwacp9tsmu_small.jpg, /v/iphone-13-pro/a/images/overview/display/gaming_static__gmdwacp9tsmu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/display/gaming_static__gmdwacp9tsmu_medium.jpg, /v/iphone-13-pro/a/images/overview/display/gaming_static__gmdwacp9tsmu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/display/gaming_static__gmdwacp9tsmu_large.jpg, /v/iphone-13-pro/a/images/overview/display/gaming_static__gmdwacp9tsmu_large_2x.jpg 2x" media="(min-width:0px)" />
                                <img src="/v/iphone-13-pro/a/images/overview/display/gaming_static__gmdwacp9tsmu_large.jpg" alt>
                            </picture>
                        </noscript>
                        <picture id="overview-display-gaming-startframe-1" class="overview-display-gaming-startframe" data-lazy data-inline-media-startframe="true" data-anim-scroll-group="ProMotion - Lazy Load" data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-display"]}'>
                            <source data-empty srcset="" media="(min-width:0px)" />
                            <img src="/v/iphone-13-pro/a/images/overview/display/gaming_startframe__dl65keesyd8i_large.jpg" onload="__lp(event)" alt>
                        </picture>
                        <noscript>
                            <picture class="overview-display-gaming-startframe">
                                <source srcset="/v/iphone-13-pro/a/images/overview/display/gaming_startframe__dl65keesyd8i_small.jpg, /v/iphone-13-pro/a/images/overview/display/gaming_startframe__dl65keesyd8i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/display/gaming_startframe__dl65keesyd8i_medium.jpg, /v/iphone-13-pro/a/images/overview/display/gaming_startframe__dl65keesyd8i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/display/gaming_startframe__dl65keesyd8i_large.jpg, /v/iphone-13-pro/a/images/overview/display/gaming_startframe__dl65keesyd8i_large_2x.jpg 2x" media="(min-width:0px)" />
                                <img src="/v/iphone-13-pro/a/images/overview/display/gaming_startframe__dl65keesyd8i_large.jpg" alt>
                            </picture>
                        </noscript>
                        <video id="displayGamingVideo" class="display-gaming-video" muted playsinline preload="none" data-inline-media data-inline-media-basepath="iphone-13-pro/2021/404b23a8-f9c5-466c-b0e6-3d36705b959d/anim" data-inline-media-locale="us" data-inline-media-name="gaming" aria-hidden="true">
                        </video>
                        <picture id="overview-display-gaming-endframe-1" class="overview-display-gaming-endframe" data-lazy data-inline-media-endframe="true" data-anim-scroll-group="ProMotion - Lazy Load" data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-display"]}'>
                            <source data-empty srcset="" media="(min-width:0px)" />
                            <img src="/v/iphone-13-pro/a/images/overview/display/gaming_endframe__drz0rrvlb1iu_large.jpg" onload="__lp(event)" alt>
                        </picture>
                        <noscript>
                            <picture class="overview-display-gaming-endframe">
                                <source srcset="/v/iphone-13-pro/a/images/overview/display/gaming_endframe__drz0rrvlb1iu_small.jpg, /v/iphone-13-pro/a/images/overview/display/gaming_endframe__drz0rrvlb1iu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/display/gaming_endframe__drz0rrvlb1iu_medium.jpg, /v/iphone-13-pro/a/images/overview/display/gaming_endframe__drz0rrvlb1iu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/display/gaming_endframe__drz0rrvlb1iu_large.jpg, /v/iphone-13-pro/a/images/overview/display/gaming_endframe__drz0rrvlb1iu_large_2x.jpg 2x" media="(min-width:0px)" />
                                <img src="/v/iphone-13-pro/a/images/overview/display/gaming_endframe__drz0rrvlb1iu_large.jpg" alt>
                            </picture>
                        </noscript>
                    </div>
                </div>
            </div>
        </div>
        <div class="subsection end-sticky" data-layer-memory-mgmt>
            <div class="section-content">
                <div class="display-tilt" data-component-list="DisplayTilt">
                    <div class="enhanced-media-tilt" data-inline-media-container>
                        <picture id="overview-display-tilt-startframe-1" class="overview-display-tilt-startframe" data-lazy data-inline-media-startframe="true" data-anim-scroll-group="ProMotion - Lazy Load">
                            <source data-empty srcset="" media="(min-width:0px)" />
                            <img src="/v/iphone-13-pro/a/images/overview/display/tilt_startframe__bye7mncb3s1y_large.jpg" onload="__lp(event)" alt>
                        </picture>
                        <noscript>
                            <picture class="overview-display-tilt-startframe">
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                        </video>
                        <picture id="overview-display-tilt-endframe-1" class="overview-display-tilt-endframe" data-lazy data-inline-media-endframe="true" data-anim-scroll-group="ProMotion - Lazy Load">
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                                <span class="claim-prefix">Up to</span>
                                <strong class="claim-title typography-claim-super">25% brighter outdoors</strong>
                                <span class="claim-copy">for content that looks even more vivid in sunlight</span>
                            </div>
                        </div>
                        <div class="claim claim-oled">
                            <div class="claim-inner">
                                <strong class="claim-title typography-claim-super">Custom OLED technology</strong>
                                <span class="claim-copy">pushes the display’s incredible resolution and color right to the edge</span>
                            </div>
                        </div>
                        <div class="claim claim-nits">
                            <div class="claim-inner">
                                <span class="claim-prefix">Up to</span>
                                <strong class="claim-title typography-claim-super">1200 nits</strong>
                                <span class="claim-copy">peak brightness for your HDR photos and videos</span>
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                        </div>
                        <div class="claim claim-size">
                            <div class="claim-inner">
                                <strong class="claim-title typography-claim-super">Even more display area</strong>
                                <span class="claim-copy">thanks to a smaller TrueDepth camera system</span>
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                        <div class="claim claim-color">
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                                <strong class="claim-title typography-claim-super">Incredible color fidelity</strong>
                                <span class="claim-copy">makes all your content look true to life</span>
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                        <div class="claim claim-contrast">
                            <div class="claim-inner">
                                <strong class="claim-title typography-claim-super">Striking contrast and resolution</strong>
                                <span class="claim-copy">creates true blacks, bright whites, sharp detail, and crisp text</span>
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        <div class="innovation-story-background" data-layer-memory-mgmt>
            <div class="innovation-story-wrapper" data-accordion>
                <div class="innovation-story" data-accordion-item="accordion-item-display">
                    <div class="innovation-story-content">
                        <div class="innovation-story-header">
                            <h4 class="innovation-story-headline typography-headline-innovation-story large-5 large-centered medium-7 small-12">See why your battery will love ProMotion.</h4>
                            <button id="accordion-item-display-button" class="innovation-story-button innovation-story-button-open button button-elevated icon icon-before icon-pluscircle" aria-controls="accordion-item-display-tray" data-accordion-trigger data-innovation-story-open data-analytics-title="open accordion - display innovation" data-analytics-click="prop3:open accordion - display innovation" data-analytics-intrapage-link>Nerd out<span class="visuallyhidden"> about the Super Retina XDR display with ProMotion</span></button>
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                                <div class="row innovation-story-tray-row">
                                    <div class="column large-5 large-offset-1 small-12 small-offset-0">
                                        <p class="innovation-story-body">Running a display that refreshes 120 times every single second requires a ton of power. But you don’t really need all that speed all the time.</p>
                                        <p class="innovation-story-body">One way to be more efficient is to set standard frame rates for different types of content. Say, 10 fps for a book and 120 fps for a game. The problem with this approach is that frame rates are always changing. If the game drops to 30 fps for a menu screen while the display is set at 120 fps, you end up using precious battery life without seeing any benefit from the higher frame rate.</p>
                                        <p class="innovation-story-body">For us, power is far too important to waste on empty frames. So we set out to design a more intelligent solution. One that can adapt to ever-changing refresh rates.</p>
                                        <p class="innovation-story-body">With ProMotion, there are no settings. Refresh rates are tied to whatever’s happening on the screen. If your game drops to 30 fps, ProMotion dips to 30 fps too. If you’re watching a video that was filmed at 24 fps, it plays at 24 fps. All of this saves power.</p>
                                    </div>
                                    <div class="column large-5 small-12">
                                        <p class="innovation-story-tout">ProMotion makes it feel like you’re reaching right through the screen and touching the code.</p>
                                        <p class="innovation-story-body">We also considered the way your finger speeds up and slows down as you scroll, swipe, or pinch. The speed of your finger now drives the speed of each gesture. iOS 15 is full of moments where 120Hz makes the interface feel glued to your finger. It’s just so fast. But even then, ProMotion only uses 120Hz at the precise moment you’ll feel the impact.</p>
                                        <p class="innovation-story-body">It would have been much easier to put a 120Hz iPhone in your hand without worrying about battery life. But that’s not the Apple way. We wanted to deliver fast frame rates when you need them, and preserve battery life when you don’t.</p>
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                            </div>
                        </div>
                    </div>
                    <!--/innovation-story-content-->
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                <!--/innovation-story-->
            </div>
            <!--/innovation-story-wrapper-->
        </div>
    </section>
    <section class="section section-chip" data-anim-scroll-group="Chip Intro" data-component-list="InnovationStory ChipIntro" data-analytics-section-engagement="name:a15 chip">
        <h2 class="visuallyhidden">A15 Bionic</h2>
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        <div class="section-content content-container">
            <div class="content-header">
                <p class="typography-intro-shared section-headline">Pure. Pro. Power.</p>
                <p class="typography-subhead-shared section-subhead large-6 large-offset-6 medium-7 medium-offset-4 small-12 small-offset-0">A15&nbsp;Bionic is the world’s fastest smartphone chip.</p>
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        </div>
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                                <strong class="claim-title typography-claim-super">All-new 5&#x2011;core GPU</strong>
                                <span class="claim-copy">delivers up to 50% faster graphics performance than any other smartphone&nbsp;chip</span>
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                        </div>
                        <div class="claim claim-cpu">
                            <div class="claim-inner">
                                <strong class="claim-title typography-claim-super">New CPU performance and efficiency cores</strong>
                                <span class="claim-copy">power through complex tasks and preserve battery life</span>
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                        </div>
                        <div class="claim claim-operations">
                            <div class="claim-inner">
                                <strong class="claim-title typography-claim-super">Superfast Neural&nbsp;Engine</strong>
                                <span class="claim-copy">performs up to 15.8 trillion operations per second, enabling Cinematic&nbsp;mode, Smart&nbsp;HDR&nbsp;4, and more</span>
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                        <div class="claim claim-isp">
                            <div class="claim-inner">
                                <strong class="claim-title typography-claim-super">Advanced ISP</strong>
                                <span class="claim-copy">takes noise reduction and tone mapping to the next level</span>
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                            <div class="claim-inner">
                                <strong class="claim-title typography-claim-super">Secure Enclave</strong>
                                <span class="claim-copy">protects personal information like your Face&nbsp;ID data, contacts, and more</span>
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                        <div class="claim claim-audio-processing">
                            <div class="claim-inner">
                                <strong class="claim-title typography-claim-super">On-device processing</strong>
                                <span class="claim-copy">keeps things like your Siri requests and interactions with Live Text private</span>
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        <div class="innovation-story-wrapper" data-accordion data-analytics-section-engagement="name:a15 chip innovation">
            <div class="innovation-story" data-accordion-item="accordion-item-chip">
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                    <div class="innovation-story-header">
                        <h4 class="innovation-story-headline typography-headline-innovation-story large-5 large-centered medium-7 small-12">See how A15&nbsp;Bionic is powered by collaboration.</h4>
                        <button id="accordion-item-chip-button" class="innovation-story-button innovation-story-button-open button button-elevated icon icon-before icon-pluscircle" aria-controls="accordion-item-chip-tray" data-accordion-trigger data-innovation-story-open data-analytics-title="open accordion - chip innovation" data-analytics-click="prop3:open accordion - chip innovation" data-analytics-intrapage-link>Nerd out<span class="visuallyhidden"> about the A15 Bionic chip</span></button>
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                            <div class="row innovation-story-tray-row">
                                <div class="column large-5 large-offset-1 small-12 small-offset-0">
                                    <p class="innovation-story-body">Year after year, iPhone silicon pushes our idea of what’s possible with smartphones. A big reason why is that we build long-term product road maps — and bring our teams together — in ways no other company can.</p>
                                    <p class="innovation-story-tout">Deep integration between our teams allows us to deliver features you can’t find on any other smartphone.</p>
                                    <p class="innovation-story-body">That’s how we deliver features like ProMotion, which have to be planned years in advance. Our chip team fully understood the needs of the display hardware, display software, and operating system teams and took them into account for A15 Bionic.</p>
                                </div>
                                <div class="column large-5 small-12">
                                    <p class="innovation-story-body">For example, we overhauled the display engine to support variable frame rates, then designed the system so ProMotion could capture the incredible graphics performance — and efficiency potential — of the new 5-core GPU.</p>
                                    <p class="innovation-story-body">In turn, the display software and iOS teams decided where all that speed would make the biggest impact, and where they could optimize refresh rates to use a lot less power.</p>
                                    <p class="innovation-story-body">What’s truly unique about Apple is that we don’t just start with a superfast chip and build features around it. Instead, we start with an idea about a great experience we’d like you to have, and then we all work together to bring it to life.</p>
                                </div>
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                <!--/innovation-story-content-->
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            <!--/innovation-story-->
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    </section>
    <section class="section section-battery" data-component-list="Battery" data-analytics-section-engagement="name:battery">
        <div class="section-content">
            <h2 class="visuallyhidden">Battery</h2>
            <p class="section-eyebrow typography-eyebrow-battery">iPhone&nbsp;13&nbsp;Pro&nbsp;Max has</p>
            <p class="section-headline typography-intro-shared-alt large-7 medium-8 small-12">the best <span class="copy-battery-life">battery life</span> ever on iPhone.</p>
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                    <span class="claim-prefix">Up to</span>
                    <strong class="claim-title typography-claim-super">2.5 more hours</strong>
                    <span class="claim-copy">of battery life on iPhone&nbsp;13&nbsp;Pro&nbsp;Max<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 4">4</a></sup></span>
                </li>
                <li class="claim claim-life2">
                    <span class="claim-prefix">Up to</span>
                    <strong class="claim-title typography-claim-super">1.5 more hours</strong>
                    <span class="claim-copy">of battery life on iPhone&nbsp;13&nbsp;Pro<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 4">4</a></sup></span>
                </li>
            </ul>
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                    <picture class="overview-battery-magsafe-icon image-magsafe">
                        <source srcset="/v/iphone-13-pro/a/images/overview/battery/magsafe_icon__2d1882d3goyy_small.png, /v/iphone-13-pro/a/images/overview/battery/magsafe_icon__2d1882d3goyy_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/battery/magsafe_icon__2d1882d3goyy_large.png, /v/iphone-13-pro/a/images/overview/battery/magsafe_icon__2d1882d3goyy_large_2x.png 2x" media="(min-width:0px)" />
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                <p class="copy-magsafe typography-callout-shared">Add a MagSafe charger for faster wireless charging.</p>
            </div>
        </div>
    </section>
    <section class="section section-5g" data-component-list="FiveG" data-anim-scroll-group="Section - 5G" data-analytics-section-engagement="name:5g">
        <div class="section-content">
            <h2 class="visuallyhidden">5G</h2>
            <p class="intro typography-intro-shared large-10 medium-11 small-12">No one does 5G like iPhone.</p>
            <div class="grid-wrapper">
                <div class="copy-wrapper">
                    <p>The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that&nbsp;speed.<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 5">5</a></sup></p>
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                <ul class="claims-wrapper large-9 medium-10 small-11">
                    <li class="typography-claim-5g">More 5G bands for<br />5G speed in more places</li>
                </ul>
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    </section>
    <section class="section section-ios" data-anim-scroll-group='Section - iOS' data-component-list='iOS PrioritisedImageLoader' data-analytics-section-engagement="name:ios">
        <div class="ios-grid">
            <figure class="ios-grid-item ios-grid-item-logo" data-anim-lazy-image></figure>
            <div class="ios-grid-item ios-grid-item-1 ios-grid-item-horizontal ios-grid-item-offset justify-self-end medium-hide small-hide">
                <glass-container class="grid-item-horizontal image-screen-1" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}'></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-2 ios-grid-item-vertical small-hide">
                <glass-container class="grid-item-vertical image-screen-2" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}'></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-3 ios-grid-item-vertical">
                <glass-container class="grid-item-vertical image-screen-3" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}' data-prioritised-image-load-large data-prioritised-image-load-medium data-prioritised-image-load-small></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-4 ios-grid-item-horizontal ios-grid-item-offset-horizontal">
                <glass-container class="grid-item-horizontal image-screen-4" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}' data-prioritised-image-load-large data-prioritised-image-load-medium></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-5 ios-grid-item-vertical align-self-end small-hide">
                <glass-container class="grid-item-vertical image-screen-5" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}'></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-6 ios-grid-item-vertical medium-hide">
                <glass-container class="grid-item-vertical image-screen-6" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}'></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-7 ios-grid-item-vertical medium-hide">
                <glass-container class="grid-item-vertical image-screen-7" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}'></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-8 ios-grid-item-vertical ios-grid-item-offset medium-hide">
                <glass-container class="grid-item-vertical image-screen-8" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}'></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-9 ios-grid-item-vertical ios-grid-item-offset medium-hide">
                <glass-container class="grid-item-vertical image-screen-9" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}'></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-10 ios-grid-item-vertical small-hide">
                <glass-container class="grid-item-vertical image-screen-10" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}'></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-11 ios-grid-item-horizontal">
                <glass-container class="grid-item-horizontal image-screen-11" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}' data-prioritised-image-load-large data-prioritised-image-load-medium data-prioritised-image-load-small></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-12 ios-grid-item-vertical ios-grid-item-offset-horizontal">
                <glass-container class="grid-item-vertical image-screen-12" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}' data-prioritised-image-load-large data-prioritised-image-load-medium></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-13 ios-grid-item-vertical ios-grid-item-offset-horizontal">
                <glass-container class="grid-item-vertical image-screen-13" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}'></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-14 ios-grid-item-vertical medium-hide">
                <glass-container class="grid-item-vertical image-screen-14" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}'></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-15 ios-grid-item-horizontal ios-grid-item-offset no-top-offset-small medium-hide small-show">
                <glass-container class="grid-item-horizontal image-screen-15" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}'></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-16 ios-grid-item-vertical medium-hide">
                <glass-container class="grid-item-vertical image-screen-16" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}'></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-17 ios-grid-item-horizontal ios-grid-item-offset justify-self-end medium-hide">
                <glass-container class="grid-item-horizontal image-screen-17" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}'></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-18 ios-grid-item-horizontal ios-grid-item-offset no-top-offset-small justify-self-end">
                <glass-container class="grid-item-horizontal image-screen-18" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}' data-prioritised-image-load-small></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-19 ios-grid-item-vertical">
                <glass-container class="grid-item-vertical image-screen-19" data-anim-lazy-image>
                    <glass-hardware data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load"></glass-hardware>
                    <glass-screen data-anim-lazy-image data-anim-scroll-group="iOS - Lazy Load" data-download-area-keyframe='{"start":"a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-ios"]}' data-prioritised-image-load-small></glass-screen>
                </glass-container>
            </div>
            <div class="ios-grid-item ios-grid-item-content">
                <div class="ios-content">
                    <h2 class="visuallyhidden">iOS 15</h2>
                    <p class="typography-intro-alt1-shared ios-intro large-9 large-centered medium-10 small-12 small-uncentered" data-animate-ios-content>In touch.<br />In the moment.</p>
                    <div class="ios-copy large-7 large-centered medium-9 small-12 small-uncentered">
                        <p data-animate-ios-content>iOS&nbsp;15 lets you keep the conversation going while sharing movies, music, or whatever’s on your screen right in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions, and more.</p>
                        <p class="ios-cta" data-animate-ios-content><a href="/ios/ios-15/" data-analytics-title="learn more about ios 15" class="icon-wrapper"><span class="icon-copy">Learn more about iOS&nbsp;15</span><span class="icon icon-after more"></span></a></p>
                    </div>
                </div>
            </div>
        </div>
    </section>
    <section class="section section-privacy theme-dark" data-anim-scroll-group="Privacy" data-component-list="Privacy" data-analytics-section-engagement="name:privacy">
        <div class="section-content grid-container">
            <figure class="icon icon-privacy" data-anim-lazy-image data-anim-icon='' data-anim-scroll-group="privacy icon - Lazy Load"></figure>
            <div class="grid-left headline-animation-wrapper" data-headline-animation-wrapper>
                <h2 class="typography-intro-alt1-shared grid-headline base-headline" data-headline>Privacy is&nbsp;built&nbsp;in.</h2>
                <p class="typography-intro-alt1-shared grid-headline animated-headline" aria-hidden="true" data-headline-animation>Privacy is&nbsp;built&nbsp;in.</p>
            </div>
            <div class="grid-right">
                <p>iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.</p>
                <a href="/privacy/" data-analytics-title="learn more about apple and privacy" class="icon-wrapper grid-cta"><span class="icon-copy">Learn more about Apple <br class="medium" />and privacy</span><span class="icon icon-after more"></span></a> </div>
        </div>
    </section>
    <section class="section section-environment" data-analytics-section-engagement="name:environment">
        <div class="section-content grid-container">
            <figure class="icon icon-environment" data-anim-lazy-image data-anim-scroll-group="environment icon - Lazy Load"></figure>
            <div class="grid-left">
                <h2 class="typography-intro-alt1-shared grid-headline">Good design is good for the planet.</h2>
            </div>
            <div class="grid-right">
                <p>Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone&nbsp;13 and iPhone&nbsp;13&nbsp;Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to&nbsp;landfills.</p>
                <a href="/environment/" data-analytics-title="learn more about apple and the environment" class="icon-wrapper grid-cta"><span class="icon-copy">Learn more about Apple <br class="medium" />and the environment</span><span class="icon icon-after more"></span></a> </div>
        </div>
    </section>
    <section class="section section-appleone section-wide" data-analytics-section-engagement="name:apple one">
        <div class="section-content">
            <picture id="overview-appleone-continuity-appleone-1" class="overview-appleone-continuity-appleone image-appleone" data-lazy data-anim-scroll-group="AppleOne - Lazy Load">
                <source data-empty srcset="" media="(min-width:0px)" />
                <img src="/v/iphone-13-pro/a/images/overview/appleone-continuity/appleone__dtoq67d01sia_large.jpg" onload="__lp(event)" alt>
            </picture>
            <noscript>
                <picture class="overview-appleone-continuity-appleone image-appleone">
                    <source srcset="/v/iphone-13-pro/a/images/overview/appleone-continuity/appleone__dtoq67d01sia_small.jpg, /v/iphone-13-pro/a/images/overview/appleone-continuity/appleone__dtoq67d01sia_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/appleone-continuity/appleone__dtoq67d01sia_medium.jpg, /v/iphone-13-pro/a/images/overview/appleone-continuity/appleone__dtoq67d01sia_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/appleone-continuity/appleone__dtoq67d01sia_large.jpg, /v/iphone-13-pro/a/images/overview/appleone-continuity/appleone__dtoq67d01sia_large_2x.jpg 2x" media="(min-width:0px)" />
                    <img src="/v/iphone-13-pro/a/images/overview/appleone-continuity/appleone__dtoq67d01sia_large.jpg" alt>
                </picture>
            </noscript>
            <div class="flex-container small-centered">
                <div class="flex-left">
                    <h2 class="typography-intro-alt1-shared flex-headline">A phoneful <br class="large" /><br class="medium" />of fun.</h2>
                </div>
                <div class="flex-right">
                    <p>Stream songs, albums, and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favorite workout. Apple services put so much at your fingertips, and Apple&nbsp;One bundles them all into a simple subscription.</p>
                    <a href="/apple-one/" data-analytics-title="learn more about apple one" class="icon-wrapper flex-cta"><span class="icon-copy">Learn more about Apple&nbsp;One</span><span class="icon icon-after more"></span></a> </div>
            </div>
        </div>
    </section>
    <section class="section section-continuity section-wide" data-analytics-section-engagement="name:continuity">
        <div class="section-content">
            <picture id="overview-appleone-continuity-continuity-1" class="overview-appleone-continuity-continuity image-continuity" data-lazy data-anim-scroll-group="AppleOne - Lazy Load">
                <source data-empty srcset="" media="(min-width:0px)" />
                <img src="/v/iphone-13-pro/a/images/overview/appleone-continuity/continuity__dgqzd54dz6ky_large.jpg" onload="__lp(event)" alt>
            </picture>
            <noscript>
                <picture class="overview-appleone-continuity-continuity image-continuity">
                    <source srcset="/v/iphone-13-pro/a/images/overview/appleone-continuity/continuity__dgqzd54dz6ky_small.jpg, /v/iphone-13-pro/a/images/overview/appleone-continuity/continuity__dgqzd54dz6ky_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/appleone-continuity/continuity__dgqzd54dz6ky_medium.jpg, /v/iphone-13-pro/a/images/overview/appleone-continuity/continuity__dgqzd54dz6ky_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/appleone-continuity/continuity__dgqzd54dz6ky_large.jpg, /v/iphone-13-pro/a/images/overview/appleone-continuity/continuity__dgqzd54dz6ky_large_2x.jpg 2x" media="(min-width:0px)" />
                    <img src="/v/iphone-13-pro/a/images/overview/appleone-continuity/continuity__dgqzd54dz6ky_large.jpg" alt>
                </picture>
            </noscript>
            <div class="flex-container small-centered">
                <div class="flex-left">
                    <h2 class="typography-intro-alt1-shared flex-headline">Multiply the magic.</h2>
                </div>
                <div class="flex-right">
                    <p>Everything you love about your iPhone gets even better when you use it with a Mac, iPad, or Apple&nbsp;Watch. It all just works together — seamlessly. Answer a call on whatever is close at hand. Take a photo on your iPhone and watch it instantly appear on your Mac. And see all your texts, all the time, on all your devices. Easy.</p>
                    <a href="/macos/continuity/" data-analytics-title="learn more about how apple products work together" class="icon-wrapper flex-cta"><span class="icon-copy">Learn more about how Apple products work&nbsp;together</span><span class="icon icon-after more"></span></a> </div>
            </div>
        </div>
    </section>
    <section class="section section-ar" data-analytics-section-engagement="name:ar">
        <h2 class="visuallyhidden">AR</h2>
        <p class="ar-intro typography-intro-alt2-shared">Check it out.</p>
        <div id="ar-gallery" class="ar-gallery" data-component-list="ArGallery">
            <div class="section-content">
                <div class="grid">
                    <div class="grid-item-hardware grid-item large-span-6 small-span-12">
                        <div class="gallery-items-container">
                            <div id="ar-gallery-item-sierra-blue" class="gallery-item-sierra-blue gallery-item" data-gallery-debug-color=sierra-blue data-gallery-debug-color-blend-mode="multiply" data-gallery-debug-color-opacity="0.5">
                                <picture id="overview-ar-ar-sierra-blue-1" class="overview-ar-ar-sierra-blue image-hardware-sierra-blue image-hardware" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".ar-gallery"]}' data-anim-scroll-group="AR - Lazy Load">
                                    <source data-empty srcset="" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/ar/ar_sierra_blue__ckn54jv5whn6_large.jpg" onload="__lp(event)" alt>
                                </picture>
                                <noscript>
                                    <picture class="overview-ar-ar-sierra-blue image-hardware-sierra-blue image-hardware">
                                        <source srcset="/v/iphone-13-pro/a/images/overview/ar/ar_sierra_blue__ckn54jv5whn6_small.jpg, /v/iphone-13-pro/a/images/overview/ar/ar_sierra_blue__ckn54jv5whn6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/ar/ar_sierra_blue__ckn54jv5whn6_medium.jpg, /v/iphone-13-pro/a/images/overview/ar/ar_sierra_blue__ckn54jv5whn6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/ar/ar_sierra_blue__ckn54jv5whn6_large.jpg, /v/iphone-13-pro/a/images/overview/ar/ar_sierra_blue__ckn54jv5whn6_large_2x.jpg 2x" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/ar/ar_sierra_blue__ckn54jv5whn6_large.jpg" alt>
                                    </picture>
                                </noscript>
                            </div>
                            <div id="ar-gallery-item-silver" class="gallery-item-silver gallery-item" data-gallery-debug-color=silver data-gallery-debug-color-blend-mode="multiply" data-gallery-debug-color-opacity="0.5">
                                <picture id="overview-ar-ar-silver-1" class="overview-ar-ar-silver image-hardware-silver image-hardware" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".ar-gallery"]}' data-anim-scroll-group="AR - Lazy Load">
                                    <source data-empty srcset="" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/ar/ar_silver__4967abftipu2_large.jpg" onload="__lp(event)" alt>
                                </picture>
                                <noscript>
                                    <picture class="overview-ar-ar-silver image-hardware-silver image-hardware">
                                        <source srcset="/v/iphone-13-pro/a/images/overview/ar/ar_silver__4967abftipu2_small.jpg, /v/iphone-13-pro/a/images/overview/ar/ar_silver__4967abftipu2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/ar/ar_silver__4967abftipu2_medium.jpg, /v/iphone-13-pro/a/images/overview/ar/ar_silver__4967abftipu2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/ar/ar_silver__4967abftipu2_large.jpg, /v/iphone-13-pro/a/images/overview/ar/ar_silver__4967abftipu2_large_2x.jpg 2x" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/ar/ar_silver__4967abftipu2_large.jpg" alt>
                                    </picture>
                                </noscript>
                            </div>
                            <div id="ar-gallery-item-gold" class="gallery-item-gold gallery-item" data-gallery-debug-color=gold data-gallery-debug-color-blend-mode="multiply" data-gallery-debug-color-opacity="0.5">
                                <picture id="overview-ar-ar-gold-1" class="overview-ar-ar-gold image-hardware-gold image-hardware" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".ar-gallery"]}' data-anim-scroll-group="AR - Lazy Load">
                                    <source data-empty srcset="" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/ar/ar_gold__exqmeh207o8y_large.jpg" onload="__lp(event)" alt>
                                </picture>
                                <noscript>
                                    <picture class="overview-ar-ar-gold image-hardware-gold image-hardware">
                                        <source srcset="/v/iphone-13-pro/a/images/overview/ar/ar_gold__exqmeh207o8y_small.jpg, /v/iphone-13-pro/a/images/overview/ar/ar_gold__exqmeh207o8y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/ar/ar_gold__exqmeh207o8y_medium.jpg, /v/iphone-13-pro/a/images/overview/ar/ar_gold__exqmeh207o8y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/ar/ar_gold__exqmeh207o8y_large.jpg, /v/iphone-13-pro/a/images/overview/ar/ar_gold__exqmeh207o8y_large_2x.jpg 2x" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/ar/ar_gold__exqmeh207o8y_large.jpg" alt>
                                    </picture>
                                </noscript>
                            </div>
                            <div id="ar-gallery-item-graphite" class="gallery-item-graphite gallery-item" data-gallery-debug-color=graphite data-gallery-debug-color-blend-mode="multiply" data-gallery-debug-color-opacity="0.5">
                                <picture id="overview-ar-ar-graphite-1" class="overview-ar-ar-graphite image-hardware-graphite image-hardware" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".ar-gallery"]}' data-anim-scroll-group="AR - Lazy Load">
                                    <source data-empty srcset="" media="(min-width:0px)" />
                                    <img src="/v/iphone-13-pro/a/images/overview/ar/ar_graphite__fhkqx2n8esuq_large.jpg" onload="__lp(event)" alt>
                                </picture>
                                <noscript>
                                    <picture class="overview-ar-ar-graphite image-hardware-graphite image-hardware">
                                        <source srcset="/v/iphone-13-pro/a/images/overview/ar/ar_graphite__fhkqx2n8esuq_small.jpg, /v/iphone-13-pro/a/images/overview/ar/ar_graphite__fhkqx2n8esuq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/ar/ar_graphite__fhkqx2n8esuq_medium.jpg, /v/iphone-13-pro/a/images/overview/ar/ar_graphite__fhkqx2n8esuq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/ar/ar_graphite__fhkqx2n8esuq_large.jpg, /v/iphone-13-pro/a/images/overview/ar/ar_graphite__fhkqx2n8esuq_large_2x.jpg 2x" media="(min-width:0px)" />
                                        <img src="/v/iphone-13-pro/a/images/overview/ar/ar_graphite__fhkqx2n8esuq_large.jpg" alt>
                                    </picture>
                                </noscript>
                            </div>
                        </div>
                    </div>
                    <div class="grid-item-quicklook grid-item">
                        <picture id="shared-ar-icon-ios-1" class="shared-ar-icon-ios icon-ar" data-lazy data-anim-scroll-group="AR - Lazy Load">
                            <source data-empty srcset="" media="(min-width:0px)" />
                            <img src="/v/iphone-13-pro/a/images/shared/ar_icon_ios__c7rcwr3r1xoy_large.svg" onload="__lp(event)" alt>
                        </picture>
                        <noscript>
                            <picture class="shared-ar-icon-ios icon-ar">
                                <source srcset="/v/iphone-13-pro/a/images/shared/ar_icon_ios__c7rcwr3r1xoy_large.svg" media="(min-width:0px)" />
                                <img src="/v/iphone-13-pro/a/images/shared/ar_icon_ios__c7rcwr3r1xoy_large.svg" alt>
                            </picture>
                        </noscript>
                        <div class="quicklook-supported">
                            <p class="quicklook-subhead typography-subhead-ar">See it from <br class="small" />every angle and <br class="small" />in every&nbsp;color.</p>
                            <ul class="colornav-items" role="radiogroup" aria-label="" data-analytics-gallery-interaction-type="colornav">
                                <li class="colornav-item">
                                    <input id="colornav-value-sierra-blue" class="colornav-value" type="radio" name="colornav-value" value="Sierra Blue" data-ac-gallery-trigger="ar-gallery-item-sierra-blue" data-quicklook-aca-click="prop3:view iphone 13 pro in ar - sierra_blue" data-quicklook-aca-title="view iphone 13 pro in ar - sierra_blue" data-quicklook-aca-click-proMax="prop3:view iphone 13 pro max in ar - sierra_blue" data-quicklook-aca-title-proMax="view iphone 13 pro max in ar - sierra_blue" data-quicklook-aria-label="View sierra blue iPhone 13 Pro in augmented reality" data-quicklook-aria-label-proMax="View sierra blue iPhone 13 Pro Max in augmented reality" data-quicklook-udz="iphone_13_pro_sierra_blue_5G_ios15.usdz" data-quicklook-udz-proMax="iphone_13_pro_max_sierra_blue_5G_ios15.usdz" data-quicklook-locale="us" checked/>
                                    <label for="colornav-value-sierra-blue" class="colornav-link">
        																		<span class="colornav-swatch colornav-swatch-sierra-blue no-inversion">
        																			<span class="colornav-label">Sierra Blue</span>
        																		</span>
                                    </label>
                                </li>
                                <li class="colornav-item">
                                    <input id="colornav-value-silver" class="colornav-value" type="radio" name="colornav-value" value="Silver" data-ac-gallery-trigger="ar-gallery-item-silver" data-quicklook-aca-click="prop3:view iphone 13 pro in ar - silver" data-quicklook-aca-title="view iphone 13 pro in ar - silver" data-quicklook-aca-click-proMax="prop3:view iphone 13 pro max in ar - silver" data-quicklook-aca-title-proMax="view iphone 13 pro max in ar - silver" data-quicklook-aria-label="View silver iPhone 13 Pro in augmented reality" data-quicklook-aria-label-proMax="View silver iPhone 13 Pro Max in augmented reality" data-quicklook-udz="iphone_13_pro_silver_5G_ios15.usdz" data-quicklook-udz-proMax="iphone_13_pro_max_silver_5G_ios15.usdz" data-quicklook-locale="us" />
                                    <label for="colornav-value-silver" class="colornav-link">
        																		<span class="colornav-swatch colornav-swatch-silver no-inversion">
        																			<span class="colornav-label">Silver</span>
        																		</span>
                                    </label>
                                </li>
                                <li class="colornav-item">
                                    <input id="colornav-value-gold" class="colornav-value" type="radio" name="colornav-value" value="Gold" data-ac-gallery-trigger="ar-gallery-item-gold" data-quicklook-aca-click="prop3:view iphone 13 pro in ar - gold" data-quicklook-aca-title="view iphone 13 pro in ar - gold" data-quicklook-aca-click-proMax="prop3:view iphone 13 pro max in ar - gold" data-quicklook-aca-title-proMax="view iphone 13 pro max in ar - gold" data-quicklook-aria-label="View gold iPhone 13 Pro in augmented reality" data-quicklook-aria-label-proMax="View gold iPhone 13 Pro Max in augmented reality" data-quicklook-udz="iphone_13_pro_gold_5G_ios15.usdz" data-quicklook-udz-proMax="iphone_13_pro_max_gold_5G_ios15.usdz" data-quicklook-locale="us" />
                                    <label for="colornav-value-gold" class="colornav-link">
        																		<span class="colornav-swatch colornav-swatch-gold no-inversion">
        																			<span class="colornav-label">Gold</span>
        																		</span>
                                    </label>
                                </li>
                                <li class="colornav-item">
                                    <input id="colornav-value-graphite" class="colornav-value" type="radio" name="colornav-value" value="Graphite" data-ac-gallery-trigger="ar-gallery-item-graphite" data-quicklook-aca-click="prop3:view iphone 13 pro in ar - graphite" data-quicklook-aca-title="view iphone 13 pro in ar - graphite" data-quicklook-aca-click-proMax="prop3:view iphone 13 pro max in ar - graphite" data-quicklook-aca-title-proMax="view iphone 13 pro max in ar - graphite" data-quicklook-aria-label="View graphite iPhone 13 Pro in augmented reality" data-quicklook-aria-label-proMax="View graphite iPhone 13 Pro Max in augmented reality" data-quicklook-udz="iphone_13_pro_graphite_5G_ios15.usdz" data-quicklook-udz-proMax="iphone_13_pro_max_graphite_5G_ios15.usdz" data-quicklook-locale="us" />
                                    <label for="colornav-value-graphite" class="colornav-link">
        																		<span class="colornav-swatch colornav-swatch-graphite no-inversion">
        																			<span class="colornav-label">Graphite</span>
        																		</span>
                                    </label>
                                </li>
                            </ul>
                            <p class="  quicklook-cta-iphone-13-pro quicklook-cta">
                                <a rel="ar" href="/105/media/us/iphone-13-pro/2021/404b23a8-f9c5-466c-b0e6-3d36705b959d/quick-look/iphone_13_pro_sierra_blue_5G_ios15.usdz" data-analytics-intrapage-link>
                                    <img class="shared-quicklook-placeholder" src="/v/iphone-13-pro/a/images/shared/quicklook_placeholder__cxvbubvhn5ua_large.jpg">
                                    <span>View iPhone&nbsp;13&nbsp;Pro in AR</span>
                                </a>
                            </p>
                            <p class="  quicklook-cta-iphone-13-pro-max quicklook-cta">
                                <a rel="ar" href="/105/media/us/iphone-13-pro/2021/404b23a8-f9c5-466c-b0e6-3d36705b959d/quick-look/iphone_13_pro_max_sierra_blue_5G_ios15.usdz" data-analytics-intrapage-link>
                                    <img class="shared-quicklook-placeholder" src="/v/iphone-13-pro/a/images/shared/quicklook_placeholder__cxvbubvhn5ua_large.jpg">
                                    <span>View iPhone&nbsp;13&nbsp;Pro&nbsp;Max in AR</span>
                                </a>
                            </p>
                        </div>
                        <div class="quicklook-not-supported">
                            <p class="quicklook-subhead typography-subhead-ar">See iPhone&nbsp;13&nbsp;Pro and&nbsp;13&nbsp;Pro&nbsp;Max in&nbsp;AR.</p>
                            <p class="not-supported-copy">Open this page in Safari on your iPhone or iPad.</p>
                        </div>
                    </div>
                </div>
            </div>
        </div>
    </section>
    <section class="section section-accessories">
        <div class="section-content">
            <h2 class=visuallyhidden>Accessories</h3>
                <p class="typography-intro-alt2-shared accessories-intro">Deck it out.</p>
        </div>
        <div class="grid">
            <div class="airpods-pro grid-item large-span-6 small-span-12" data-analytics-section-engagement="name:airpods pro">
                <h3 class="typography-subhead-endcap-shared">AirPods</h3>
                <div class="accessory-copy-container">
                    <p>Take the perfect iPhone accessory and make it yours with free engraving — only from Apple.</p>
                    <ul class="links-inline">
                        <li>
                            <a href="/airpods/" data-analytics-title="shop airpods pro" class="icon-wrapper"><span class="icon-copy">Shop<span class="visuallyhidden">Airpods Pro</span></span><span class="icon icon-after icon icon-after icon-chevronright"></span></a> </li>
                        <li>
                            <a href="/shop/engraving-and-gift-wrap" data-analytics-title="learn more about airpods pro engraving" class="icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden">about Airpods Pro</span></span><span class="icon icon-after icon icon-after icon-chevronright"></span></a> </li>
                    </ul>
                </div>
                <picture id="overview-accessories-accessories-1-1" class="overview-accessories-accessories-1 image-airpods-pro" data-lazy data-anim-scroll-group="Accessories - Lazy Load">
                    <source data-empty srcset="" media="(min-width:0px)" />
                    <img src="/v/iphone-13-pro/a/images/overview/accessories/accessories_1__coig8kr925aq_large.jpg" onload="__lp(event)" alt>
                </picture>
                <noscript>
                    <picture class="overview-accessories-accessories-1 image-airpods-pro">
                        <source srcset="/v/iphone-13-pro/a/images/overview/accessories/accessories_1__coig8kr925aq_small.jpg, /v/iphone-13-pro/a/images/overview/accessories/accessories_1__coig8kr925aq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/accessories/accessories_1__coig8kr925aq_medium.jpg, /v/iphone-13-pro/a/images/overview/accessories/accessories_1__coig8kr925aq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/accessories/accessories_1__coig8kr925aq_large.jpg, /v/iphone-13-pro/a/images/overview/accessories/accessories_1__coig8kr925aq_large_2x.jpg 2x" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/accessories/accessories_1__coig8kr925aq_large.jpg" alt>
                    </picture>
                </noscript>
            </div>
            <div class="airtag grid-item large-span-6 small-span-12" data-analytics-section-engagement="name:airtag">
                <h3 class="typography-subhead-endcap-shared">AirTag</h3>
                <div class="accessory-copy-container">
                    <p>Attach one to your keys. Slip another in your backpack. Then easily keep track of them in the Find My app.</p>
                    <ul class="links-inline">
                        <li>
                            <a href="/us/shop/goto/buy_airtag/airtag" data-analytics-title="shop apple airtag" class="icon-wrapper"><span class="icon-copy">Shop<span class="visuallyhidden">Apple AirTag</span></span><span class="icon icon-after icon icon-after icon-chevronright"></span></a> </li>
                        <li>
                            <a href="/airtag/" data-analytics-title="learn more about apple airtag" class="icon-wrapper"><span class="icon-copy">Learn more<span class="visuallyhidden">about Apple AirTag</span></span><span class="icon icon-after icon icon-after icon-chevronright"></span></a> </li>
                    </ul>
                </div>
                <picture id="overview-accessories-accessories-2-1" class="overview-accessories-accessories-2 image-airtag" data-lazy data-anim-scroll-group="Accessories - Lazy Load">
                    <source data-empty srcset="" media="(min-width:0px)" />
                    <img src="/v/iphone-13-pro/a/images/overview/accessories/accessories_2__e0gtzrtk1iye_large.jpg" onload="__lp(event)" alt>
                </picture>
                <noscript>
                    <picture class="overview-accessories-accessories-2 image-airtag">
                        <source srcset="/v/iphone-13-pro/a/images/overview/accessories/accessories_2__e0gtzrtk1iye_small.jpg, /v/iphone-13-pro/a/images/overview/accessories/accessories_2__e0gtzrtk1iye_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/accessories/accessories_2__e0gtzrtk1iye_medium.jpg, /v/iphone-13-pro/a/images/overview/accessories/accessories_2__e0gtzrtk1iye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/accessories/accessories_2__e0gtzrtk1iye_large.jpg, /v/iphone-13-pro/a/images/overview/accessories/accessories_2__e0gtzrtk1iye_large_2x.jpg 2x" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/accessories/accessories_2__e0gtzrtk1iye_large.jpg" alt>
                    </picture>
                </noscript>
            </div>
            <div class="magsafe grid-item large-span-12" data-analytics-section-engagement="name:magsafe">
                <h3 class="typography-subhead-endcap-shared">MagSafe</h3>
                <div class="accessory-copy-container">
                    <p>Snap on a magnetic case, wallet, or both. And get faster wireless charging.</p>
                    <ul class="links-inline">
                        <li>
                            <a href="/us/shop/goto/accessories/magsafe" data-analytics-title="shop magsafe accessories" class="icon-wrapper"><span class="icon-copy">Shop MagSafe accessories</span><span class="icon icon-after icon icon-after icon-chevronright"></span></a> </li>
                    </ul>
                </div>
                <picture id="overview-accessories-accessories-3-1" class="overview-accessories-accessories-3 image-magsafe" data-lazy data-anim-scroll-group="Accessories - Lazy Load">
                    <source data-empty srcset="" media="(min-width:0px)" />
                    <img src="/v/iphone-13-pro/a/images/overview/accessories/accessories_3__d7xu5arlwm0y_large.jpg" onload="__lp(event)" alt>
                </picture>
                <noscript>
                    <picture class="overview-accessories-accessories-3 image-magsafe">
                        <source srcset="/v/iphone-13-pro/a/images/overview/accessories/accessories_3__d7xu5arlwm0y_small.jpg, /v/iphone-13-pro/a/images/overview/accessories/accessories_3__d7xu5arlwm0y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/accessories/accessories_3__d7xu5arlwm0y_medium.jpg, /v/iphone-13-pro/a/images/overview/accessories/accessories_3__d7xu5arlwm0y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/accessories/accessories_3__d7xu5arlwm0y_large.jpg, /v/iphone-13-pro/a/images/overview/accessories/accessories_3__d7xu5arlwm0y_large_2x.jpg 2x" media="(min-width:0px)" />
                        <img src="/v/iphone-13-pro/a/images/overview/accessories/accessories_3__d7xu5arlwm0y_large.jpg" alt>
                    </picture>
                </noscript>
            </div>
        </div>
        <p class="cta-all-accessories" data-analytics-activitymap-region-id="accessories footer">
            <a href="/us/shop/goto/iphone/accessories" data-analytics-title="shop all iphone accessories" class="icon-wrapper"><span class="icon-copy">Shop all iPhone accessories</span><span class="icon icon-after icon icon-after icon-chevronright"></span></a> </p>
    </section>
    <section class="section section-ways-to-buy" data-analytics-section-engagement="name:carriers">
        <div class="section-content">
            <h2 class="typography-intro-alt2-shared ways-to-buy-intro">Ways to buy.</h2>
        </div>
        <div class="carrier-offers">
            <div class="section-content">
                <h3 class="typography-eyebrow">Special carrier deals at Apple</h3>
                <h4 class="carriers-subhead typography-subhead-carriers">Save up to $1000 on <br class="small" />the newest <br class="large" /><br class="medium" />iPhone<br class="small" /> after trade&#x2011;in.<span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="Footnote * symbol">*</a></span></h4>
                <ul class="grid">
                    <li class="grid-item-att grid-item large-span-4 medium-span-6 small-span-12">
                        <picture id="overview-ways-to-buy-logo-att-1" class="overview-ways-to-buy-logo-att logo-att" data-lazy data-anim-scroll-group="Carrier Offers - Lazy Load">
                            <source data-empty srcset="" media="(min-width:0px)" />
                            <img src="/v/iphone-13-pro/a/images/overview/ways-to-buy/logo_att__e8l460khgniq_large.png" onload="__lp(event)" alt="AT&amp;T">
                        </picture>
                        <noscript>
                            <picture class="overview-ways-to-buy-logo-att logo-att">
                                <source srcset="/v/iphone-13-pro/a/images/overview/ways-to-buy/logo_att__e8l460khgniq_small.png, /v/iphone-13-pro/a/images/overview/ways-to-buy/logo_att__e8l460khgniq_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/ways-to-buy/logo_att__e8l460khgniq_medium.png, /v/iphone-13-pro/a/images/overview/ways-to-buy/logo_att__e8l460khgniq_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/ways-to-buy/logo_att__e8l460khgniq_large.png, /v/iphone-13-pro/a/images/overview/ways-to-buy/logo_att__e8l460khgniq_large_2x.png 2x" media="(min-width:0px)" />
                                <img src="/v/iphone-13-pro/a/images/overview/ways-to-buy/logo_att__e8l460khgniq_large.png" alt="AT&amp;T">
                            </picture>
                        </noscript>
                        <p class="offer typography-copy-carriers">Save up to $1000</p>
                    </li>
                    <li class="grid-item-tmobile-sprint grid-item large-span-4 medium-span-6 small-span-12">
                        <picture id="overview-ways-to-buy-logo-tmobile-sprint-1" class="overview-ways-to-buy-logo-tmobile-sprint logo-tmobile-sprint" data-lazy data-anim-scroll-group="Carrier Offers - Lazy Load">
                            <source data-empty srcset="" media="(min-width:0px)" />
                            <img src="/v/iphone-13-pro/a/images/overview/ways-to-buy/logo_tmobile_sprint__jk5dxtmdr1aq_large.png" onload="__lp(event)" alt="T-Mobile/Sprint, now part of T-mobile.">
                        </picture>
                        <noscript>
                            <picture class="overview-ways-to-buy-logo-tmobile-sprint logo-tmobile-sprint">
                                <source srcset="/v/iphone-13-pro/a/images/overview/ways-to-buy/logo_tmobile_sprint__jk5dxtmdr1aq_small.png, /v/iphone-13-pro/a/images/overview/ways-to-buy/logo_tmobile_sprint__jk5dxtmdr1aq_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone-13-pro/a/images/overview/ways-to-buy/logo_tmobile_sprint__jk5dxtmdr1aq_medium.png, /v/iphone-13-pro/a/images/overview/ways-to-buy/logo_tmobile_sprint__jk5dxtmdr1aq_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone-13-pro/a/images/overview/ways-to-buy/logo_tmobile_sprint__jk5dxtmdr1aq_large.png, /v/iphone-13-pro/a/images/overview/ways-to-buy/logo_tmobile_sprint__jk5dxtmdr1aq_large_2x.png 2x" media="(min-width:0px)" />
                                <img src="/v/iphone-13-pro/a/images/overview/ways-to-buy/logo_tmobile_sprint__jk5dxtmdr1aq_large.png" alt="T-Mobile/Sprint, now part of T-mobile.">
                            </picture>
                        </noscript>
                        <p class="offer typography-copy-carriers">Get $400 - $1290 in credit</p>
                    </li>
                    <li class="grid-item-verizon grid-item large-span-4 medium-span-12">
                        <picture id="overview-ways-to-buy-logo-verizon-1" class="overview-ways-to-buy-logo-verizon logo-verizon" data-lazy data-anim-scroll-group="Carrier Offers - Lazy Load">
                            <source data-empty srcset="" media="(min-width:0px)" />
                            <img src="/v/iphone-13-pro/a/images/overview/ways-to-buy/logo_verizon__e125va1r9auu_large.png" onload="__lp(event)" alt="Verizon">
                        </picture>
                        <noscript>
                            <picture class="overview-ways-to-buy-logo-verizon logo-verizon">
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                <li id="footnote-1"><small>*</small>
                    <p>AT&amp;T Special Trade‑in Deal: Offer pricing will reflect application of AT&amp;T trade‑in credit up to $1,000 (iPhone&nbsp;13&nbsp;Pro and iPhone&nbsp;13&nbsp;Pro&nbsp;Max) or $800 (iPhone&nbsp;13&nbsp;mini and iPhone&nbsp;13) applied over 36 months after trade‑in of eligible smartphone. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone&nbsp;13&nbsp;mini, iPhone&nbsp;13, iPhone&nbsp;13&nbsp;Pro, or iPhone&nbsp;13&nbsp;Pro&nbsp;Max on qualifying 36‑month 0% APR installment plan, subject to carrier credit qualification. AT&amp;T Installment Plan with Next Up is not eligible for this promotion. $0 down for well‑qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible unlimited plan. If you cancel eligible wireless service, credits will stop and you will owe device the remaining device balance. Activation/Upgrade Fee: $30. Trade‑in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36‑month installment plan. Credits start within 3 bills. Will receive catch‑up credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited‑time offer; subject to change. Limits: one trade‑in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone&nbsp;13 and iPhone&nbsp;13&nbsp;mini includes $30 AT&amp;T instant discount. Activation required.</p>
                    <p>T‑Mobile/Sprint Special Trade-in Deal: Buy an Apple&nbsp;iPhone&nbsp;13&nbsp;Series, or 12&nbsp; series and trade in a qualifying device (iPhone&nbsp;X, XS, XS&nbsp;Max, XR, 11, 11&nbsp;Pro, 11&nbsp;Pro&nbsp;Max, 12, 12&nbsp;mini, 12&nbsp;Pro&nbsp;128GB) to receive (i) Apple instant trade-in credit and (ii) an additional $500 back in bill credits on a Magenta Max rate plan or $200 back in bill credits on all other rate plans. Bill credits will be applied over 24 months towards your rate plan charges; must be active and in good standing to receive credits; allow 2 bill cycles from valid submission and validation of trade in. If you cancel or downgrade your wireless service before receiving 24 bill credits, credits will stop. Tax on pre-credit price due at sale. Limited-time offer; subject to change. Qualifying credit, service, &amp; trade-in in good condition required. T-Mobile/Sprint in stores &amp; on customer service calls, $30 assisted or upgrade support charge may be required. Max 4/account. May not be combinable with some offers or discounts. Price for iPhone&nbsp;13, 13&nbsp;mini, 12, 12&nbsp;mini includes $30 T-Mobile/Sprint instant discount. Activation required.</p>
                    <p>Verizon Special Trade-in Deal: Savings comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 24 months (iPhone&nbsp;13&nbsp;mini and iPhone&nbsp;13) or 30 months (iPhone&nbsp;13&nbsp;Pro and iPhone&nbsp;13&nbsp;Pro&nbsp;Max). Customer must remain in the Verizon Device Payment Program for 24 months (iPhone&nbsp;13&nbsp;mini and iPhone&nbsp;13) or 30 months (iPhone&nbsp;13&nbsp;Pro and iPhone&nbsp;13&nbsp;Pro&nbsp;Max) to receive the full benefit of the Verizon bill credits. Bill credits may take 1–2 bill cycles to appear. If it takes two cycles for bill credits to appear, you’ll see the credit for the first cycle on your second bill in addition to that month’s credit. Requires purchase and activation of a new iPhone&nbsp;13&nbsp;mini, iPhone&nbsp;13, iPhone&nbsp;13&nbsp;Pro, or iPhone&nbsp;13&nbsp;Pro&nbsp;Max with the Verizon Device Payment Program at 0% APR for 24 months (iPhone&nbsp;13&nbsp;mini and iPhone&nbsp;13) or 30 months (iPhone&nbsp;13&nbsp;Pro and iPhone&nbsp;13&nbsp;Pro&nbsp;Max), subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited service plan. Requires trade-in of eligible device in an eligible condition. Must be at least 18 to trade in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Limited-time offer; subject to change. Additional terms from Apple, Verizon, and Apple’s trade-in partners may apply. Price for iPhone&nbsp;13 and iPhone&nbsp;13&nbsp;mini includes $30 Verizon instant discount. Activation required.</p>
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            <ol>
                <li id="footnote-2">Available to qualified customers and requires 24&#x2011;month installment loan when you select Citizens One or Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple. iPhone activation required with AT&amp;T, T-Mobile, Sprint, or Verizon for purchases made with ACMI at an Apple Store. Subject to credit approval and credit limit. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. Additional Apple Card Monthly Installments terms are in the <a href="https://www.goldmansachs.com/terms-and-conditions/Apple-Card-Customer-Agreement.pdf" rel="nofollow">Customer Agreement</a>. Additional iPhone Payments terms are <a href="/legal/sales-support/iphoneinstallments_us/">here</a>. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product&#39;s purchase price, less all other payments at the monthly payment amount.</li>
                <li id="footnote-3">The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone&nbsp;13&nbsp;Pro) or 6.68 inches (iPhone&nbsp;13&nbsp;Pro&nbsp;Max) diagonally. Actual viewable area is less.</li>
                <li id="footnote-4">iPhone&nbsp;13&nbsp;Pro and iPhone&nbsp;13&nbsp;Pro&nbsp;Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.</li>
                <li id="footnote-5">All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced by Apple service provider. Battery life and charge cycles vary by use and settings. See <a href="/batteries/">apple.com/batteries</a> and <a href="/iphone/battery.html">apple.com/iphone/battery.html</a> for more information.</li>
                <li id="footnote-6">Data plan required. 5G and LTE are available in select markets and through select carriers. Speeds vary by site conditions and carrier. For details on 5G and LTE support, contact your carrier and see <a href="/iphone/cellular/">apple.com/iphone/cellular</a>.</li>
                <li id="footnote-7">Trade-in values will vary based on the condition, year, and configuration of your eligible trade&#x2011;in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade&#x2011;in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In&#x2011;store trade&#x2011;in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in&#x2011;store and online trade&#x2011;in. Some stores may have additional requirements. Apple or its trade&#x2011;in partners reserve the right to refuse or limit quantity of any trade&#x2011;in transaction for any reason. More details are available from Apple’s trade&#x2011;in partner for trade&#x2011;in and recycling of eligible devices. Restrictions and limitations may apply.</li>
                <li id="footnote-8">Program available for iPhone 13 and iPhone 13 Pro. Available to qualified customers with a credit check and eligible U.S. credit or debit card. Requires a 24&#x2011;month installment loan with a 0% APR from Citizens Bank, N.A. (subject to any interest, fees, or other costs payable to the card issuer), purchase of AppleCare+ for iPhone, and iPhone activation with one of these national carriers: AT&amp;T, Sprint, Verizon, or T&#x2011;Mobile. Sales tax and any applicable fees due at time of purchase. Full terms apply.</li>
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                <li>© 2021 MARVEL</li>
                <li>SharePlay is coming later this fall.</li>
                <li>Some features may not be available for all countries or all areas. <a href="/ios/feature-availability/">View complete list</a>.</li>
                <li>Text contained in the Billie Eilish Wikipedia entry is available under the Creative Commons Attribution-ShareAlike License at <a href="http://creativecommons.org/licenses/by-sa/3.0" rel="nofollow">http://creativecommons.org/licenses/by-sa/3.0</a>. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a nonprofit organization.</li>
                <li><small>†</small> Apple&nbsp;Card Monthly Installments (ACMI) is a 0% APR payment option available to select at checkout for certain Apple products purchased at Apple&nbsp;Store locations, apple.com, the Apple&nbsp;Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See <a href="https://support.apple.com/kb/HT211204">support.apple.com/kb/HT211204</a> for more information about eligible products. Variable APRs for Apple&nbsp;Card other than ACMI range from 10.99% to 21.99% based on creditworthiness. Rates as of April 1, 2020. If you choose the pay&#x2011;in&#x2011;full or one&#x2011;time&#x2011;payment option for an ACMI eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple&nbsp;Card. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the <a href="https://www.goldmansachs.com/terms-and-conditions/Apple-Card-Customer-Agreement.pdf" rel="nofollow">Apple&nbsp;Card Customer Agreement</a> for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. iPhone activation required on iPhone purchases made at an Apple&nbsp;Store with one of these national carriers: AT&amp;T, Sprint, Verizon, or T-Mobile.</li>
                <li>
                    <p>To access and use all the features of Apple&nbsp;Card, you must add Apple&nbsp;Card to Wallet on an iPhone or iPad with the latest version of iOS or iPadOS. Update to the latest version by going to Settings &gt; General &gt; Software Update. Tap Download and Install.</p>
                    <p>Available for qualifying applicants in the United States.</p>
                    <p>Apple&nbsp;Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.</p>
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